Late December Update:
- Gathered feedback from 45 caregivers to hear their feedback and collected interviews from 10.
- We realized the first prototype was unintuitive and redesigned the way family and professional caregivers could be reached. We experimented with dozens of different interfaces before we found one that we were confident with.
- Updated the name to ShareCare, as this app is a platform designed to lessen the pressures of caregiving and efficiently distributing it to others.
- Narrowed down on our Family Connect feature, which allows users to efficiently collaborate with friends and family, and our professional caregiving feature, which allows primary caregivers to access background searched, experienced professionals.
Interview Feedback (available in attachments)
Personas (available in attachments)
User Journeys (available in attachments)
Prototype & Interviews:
In order to conduct interviews and gather feedback for this phase. We used an iPhone X running an interactive wireframe. This was after a discussion of the apps features and functions. We followed a strict set of questions for each type of caregiver we interviewed and collected feedback from.
Would you use the ShareCare service if it was available? :
(Randomly Sampled Caregivers)
The insight we derived from our research revealed that society is generally less forgiving of the resentment that builds up from family caregiver’s frustration in managing the disease, making it taboo for them to express and release the tension. This led us to ask how might we design a solution that reduces frustration build up that ultimately leads to resentment. We hypothesize that family caregivers are consumed with caretaking and have few opportunities to balance caretaking and other parts of their lives, including managing their own wellbeing.
MiCare offers the ability for caretakers to step away for short periods of time. This time can be used to do either chores (grocery shopping or other personal appointments) or activities that help rejuvenate (shopping or dining with friends)
The primary caregiver would post via MiCare, the times when they are seeking help. The initial post will be seen by the broader network of family members. This process brings other family members in so that caretaking can be more of a shared responsibility and allows for family members to build empathy and understand the primary caregiver’s responsibility better.
If family members do not have the availability or cannot help at the requested time, the primary caregiver can post to a network of professional caregivers and have the network of family members contribute to the professional fees. This relieves the financial burden it may be for the primary caregiver to hire additional professional help in order to step out for a few hours.
If the primary caregiver is unable or unwilling to pay for a professional caregiver, they can disable "MiCare Pro" in their search feed which will show volunteers.
Volunteers are incentivized through the community service opportunity as well as through customizable rewards that can be fulfilled by sponsoring companies. Example rewards may include free movie tickets, subscriptions, and special discounts.
We seek to affiliate ourselves with the Northwestern University Healthcare system's volunteer network to create one the first global healthcare volunteer network of its kind. This will provide additional credibility as well as incentivize volunteers accross the world to get on board.
1. Zach Lewis Disbrow Kellogg MBA Program / Design Masters
2. Taegh S. Sokhey Northwestern University Biology Undergrad,
3. Bonnie Tung Kellogg MBA Program / Design Masters
4. Diego Alonso Blondet Padro Kellogg MBA Program / Design Masters