Want to stay up to date after the IDEO Challenge?
Visit us: www.brightguide.ca
PART I: What is brightguide?
BrightGuide is a simple but powerful idea, born from years of neuroscience and human factors research. We help people living with dementia to relearn their memories by watching videos of themselves.
By watching a video of yourself in your own home, you can retain your identity, language and culture which is especially important for a multicultural society like our own.
Our app allows family caregivers to film their loved one completing daily tasks. These videos are scheduled to replay and show the loved one when, where and how to do the task on a challenging day.
BrightGuide provides security and simplicity by recording videos instantly into the family’s private, online account. This means they never run out of storage space on the device or get frustrated transferring and organizing files. Loved ones never have to search for videos, they are prompted at the scheduled time.
BrightGuide better supports family caregivers by teaching families a new way to interact with loved ones and increase their quality of life at home for as long as possible. By creating wellness within families, persons living with dementia can achieve self-determination and communities can thrive when their members are resilient.
PART II: OUR STORY
In 2009, Sameer's father suffered a stroke and passed away in 2011. During those two years, Sameer and his mother struggled to provide care and help him maintain dignified living. In the final year, his father was completely paralyzed and bedridden, which was very hard for the family even with home care assistance. The stroke caused a slow neurological decline, with symptoms similar to dementia. Sameer began a PhD in neuroscience in 2012 to research solutions for neurological rehabilitation. He quit his program in 2015 to commercialize his findings. He joined the Master of Business, Entrepreneurship and Technology program at the University of Waterloo where he met Krysta.
In 2010, Krysta's grandfather Sotir was diagnosed with Alzheimer's disease which both of his two older sisters had previously lived with. Sotir currently lives with his wife who is able to be a full-time caregiver, but as the symptoms of Alzheimer's have become more prominent and challenging, Krysta's parents visit more frequently. Krysta met Sameer in 2015 during her Master's program and immediately began working on the idea for BrightGuide after discussing their common personal experiences.
PART III: The Science & HOW IT HELPS
The brain’s visual processing centre is called the occipital lobe, and it is functional even in late stages of dementia. Up until the late stages of dementia, we are able to both recognize ourselves as well as objects. This means we don't bump into things while wandering. This is true even when a person loses linguistic skills, procedural memory about how to do activities and episodic memory about places, people and events.
Read more about the science of BrightGuide and see visuals of the brain here!
PART IV: USER JOURNEY
See a pdf version of our User Journey here!
Here are some more video ideas that caregivers can film!
PART V: How We Designed BrightGuide
We worked with Brady Clark to define the scope of our prototype for the IDEO and revisit some of our early design decisions and assumptions. Brady helped us narrow down from our original customer journey and use cases to focus on a single part of the interaction.
Original Customer Journey: specific to Ontario, Canada
Our biggest question for the refinement phase was "Do caregivers feel comfortable giving this as instruction to their loved ones?".
We took our original app plus our new prototype to 6 families who gave us their feedback. After that, we made a second prototype incorporating their suggestions and asked for more feedback.
Watch our video to see how we asked family caregivers for their opinion!
View our prototypes throughout the challenge:
Original Idea: sign in with a Google account from any Chrome browser
"The buttons and menu are too small. I'm having trouble navigating while holding the tablet." - Tom S., person living with dementia
First IDEO Prototype: made with InVision, best viewed from desktops
"I like this because it's more simple than the other one that had a bunch of things." - Frances D., family caregiver
Second IDEO Prototype: made with InVision, best viewed from desktops
"It's gotta be dead simple. It's gotta be all capitalized like road signs." - Nick T., family caregiver
PART VI: The business model
We asked 80 families what they would pay for a solution like BrightGuide and the median answer was $100 CAD ($80 USD) per month. Our plan is to charge a monthly subscription fee for access to the platform, unlimited video storage and premium features like "call a caregiver". At this price, we are able to cover the cost of customer acquisition, post-sales support, server costs and make a profit.
We project to have $250,000 of sales in 2018, which will help us to fuel growth beyond Canada into similar markets like the United States, the United Kingdom, Australia and beyond!
Read more about our business model here!
PART VII: AWARDS
Our idea won "Best Solution for Helping Diagnosed Individuals" at DementiaHack 2017 in Toronto, Canada. Read more at BetaKit!