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[UPDATED Dec. 26: New Video, Refinement Questions, User Journey] BrightGuide: Relearn Your Daily Activities By Watching Videos of Yourself

BrightGuide is a web app that helps family caregivers prompt their loved ones and show customized instructions for daily living activities.

Photo of Krysta Traianovski
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Who is your idea designed for and how does it better support family caregivers as they care for a loved one with dementia?

Our idea is designed for caregivers with a loved one in the early/mid-stages of dementia, whose focus is independence. Adult child caregivers face career and parental responsibilities at the same time, and need tools for vital daily activities. We support family caregivers by teaching families new ways to interact with loved ones/increase quality of life at home. By creating wellness within families, persons with dementia achieve self-determination and families thrive when they are resilient.

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PART I: What is brightguide?

BrightGuide is a simple but powerful idea, born from years of neuroscience and human factors research. We help people living with dementia to relearn their memories by watching videos of themselves.

By watching a video of yourself in your own home, you can retain your identity, language and culture which is especially important for a multicultural society like our own.

Our app allows family caregivers to film their loved one completing daily tasks. These videos are scheduled to replay and show the loved one when, where and how to do the task on a challenging day. 

BrightGuide provides security and simplicity by recording videos instantly into the family’s private, online account. This means they never run out of storage space on the device or get frustrated transferring and organizing files. Loved ones never have to search for videos, they are prompted at the scheduled time.

BrightGuide better supports family caregivers by teaching families a new way to interact with loved ones and increase their quality of life at home for as long as possible. By creating wellness within families, persons living with dementia can achieve self-determination and communities can thrive when their members are resilient.


In 2009, Sameer's father suffered a stroke and passed away in 2011. During those two years, Sameer and his mother struggled to provide care and help him maintain dignified living. In the final year, his father was completely paralyzed and bedridden, which was very hard for the family even with home care assistance. The stroke caused a slow neurological decline, with symptoms similar to dementia. Sameer began a PhD in neuroscience in 2012 to research solutions for neurological rehabilitation. He quit his program in 2015 to commercialize his findings. He joined the Master of Business, Entrepreneurship and Technology program at the University of Waterloo where he met Krysta.

Sameer's Father:

Sameer's Father

In 2010, Krysta's grandfather Sotir was diagnosed with Alzheimer's disease which both of his two older sisters had previously lived with. Sotir currently lives with his wife who is able to be a full-time caregiver, but as the symptoms of Alzheimer's have become more prominent and challenging, Krysta's parents visit more frequently. Krysta met Sameer in 2015 during her Master's program and immediately began working on the idea for BrightGuide after discussing their common personal experiences.

Krysta's Grandfather:

Krysta's Grandfather


The brain’s visual processing centre is called the occipital lobe, and it is functional even in late stages of dementia. Up until the late stages of dementia, we are able to both recognize ourselves as well as objects. This means we don't bump into things while wandering. This is true even when a person loses linguistic skills, procedural memory about how to do activities and episodic memory about places, people and events. 

Read more about the science of BrightGuide and see visuals of the brain here!


See a pdf version of our User Journey here!

Here are some more video ideas that caregivers can film!

PART V: How We Designed BrightGuide

We worked with Brady Clark to define the scope of our prototype for the IDEO and revisit some of our early design decisions and assumptions. Brady helped us narrow down from our original customer journey and use cases to focus on a single part of the interaction.

Original Customer Journey: specific to Ontario, Canada

Brady's Drawings: hand drawings and Moqups

Our biggest question for the refinement phase was "Do caregivers feel comfortable giving this as instruction to their loved ones?".

We took our original app plus our new prototype to 6 families who gave us their feedback. After that, we made a second prototype incorporating their suggestions and asked for more feedback.

Watch our video to see how we asked family caregivers for their opinion!

View our prototypes throughout the challenge:

Original Idea: sign in with a Google account from any Chrome browser

"The buttons and menu are too small. I'm having trouble navigating while holding the tablet." - Tom S., person living with dementia

First IDEO Prototype: made with InVision, best viewed from desktops

"I like this because it's more simple than the other one that had a bunch of things." - Frances D., family caregiver

Second IDEO Prototype: made with InVision, best viewed from desktops

"It's gotta be dead simple. It's gotta be all capitalized like road signs." - Nick T., family caregiver

PART VI: The business model

We asked 80 families what they would pay for a solution like BrightGuide and the median answer was $100 CAD ($80 USD) per month. Our plan is to charge a monthly subscription fee for access to the platform, unlimited video storage and premium features like "call a caregiver". At this price, we are able to cover the cost of customer acquisition, post-sales support, server costs and make a profit.

We project to have $250,000 of sales in 2018, which will help us to fuel growth beyond Canada into similar markets like the United States, the United Kingdom, Australia and beyond! 

Read more about our business model here!


The BrightGuide team at DementiaHack 2017.

Our idea won "Best Solution for Helping Diagnosed Individuals" at DementiaHack 2017 in Toronto, Canada. Read more at BetaKit!

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

We have partnered with a local care facility Trinity Village ( to pilot our idea with members of their Adult Day Program and Assisted Living facility. This experiment will allow us to give 6 participants tablets for 3 months while we observe their performance with and without BrightGuide. This is a great way to find how much stress the BrightGuide tool relieves from their care partners and how much time or effort is saved, enhancing quality of life for family care partners

What skills, input, or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

We know that bring a digital health solution to market requires the collaboration of many groups: we need help with telecommunications partnerships (providing stable, affordable internet access), device hardware partnerships (ensuring families have accessible tablets), creating efficient marketing and distribution channels and providing advocacy and caregiver education for behavioural health. Please see our "How You Can Help" image to answer our questions to the community.

How long has your idea existed?

  • Over 1 year

This idea emerged from

  • A group brainstorm

Tell us about your work experience:

I have experience caregiving for my grandfather currently living with Alzheimer's. I have a BSc in Chemistry and a Masters in Business Entrepreneurship & Technology from the University of Waterloo. I have 3+ years experience health informatics innovation with Medella Health and Health Canada.

How would you describe this idea while in an elevator with someone?

BrightGuide helps persons living with early-stage dementias relearn their daily routine through videos of themselves. This gives autonomy and peace of mind to their family caregivers. Caregivers use the BrightGuide app on a tablet to film and schedule instructions for vital daily activities. This provides contextually-rich and culturally-appropriate cues for assisting the person, with dignity.

How does your idea demonstrate our Criteria of Accessibility?

Cognitive: Brain imaging studies show visual cues can be understood until the late stages of dementia. Our own voice/face is more trustworthy to show us “how-to” succeed in daily activities Mobile: Our tablet case & UI design make it easy for elderly users to operate BrightGuide on the device they already own Economic: 80 families said they can pay $100 CAD per month, saving them thousands of dollars in homecare costs Global: Technique works in every culture & language, only needs WiFi

How does your idea demonstrate or plan to demonstrate scalability?

We are seeking partners like AARP, AT&T, Google, Amazon, etc. to integrate BrightGuide into private homes. We can distribute our React Native app globally through popular app stores after usability tests in March 2018. To support global users, our legal council at Gowling WLG have developed Terms of Service suited for users' local laws. We will work with local chapters of Alzheimer's associations to support and train caregivers on best practices for using BrightGuide.

How do you plan to measure the impact of your idea?

We plan to measure the impact of our idea inside the app through weekly self-reported “check-ins” and metrics related to videos watched and skipped (didn't need the video/didn't do the activity). Weekly surveys: Caregivers are asked about their stress, sense of control and frequency of repetition to measure their emotional stress, role empowerment, time saved. Their loved ones are asked about their confidence in performing daily activities and self-esteem to measure their autonomy and dignity.

What are your immediate next steps after the Challenge?

Our immediate next steps are: - gathering user testimonies and evidence through existing partners like Trinity Village (January 2018) - developing a refined native version of the app (March 2018) - deploying in the app stores with a payment option (April 2018) - nurturing partnerships through IDEO to understand local challenges worldwide (early 2018) - developing a go-to-market strategy that addresses national and global challenges (late 2018)
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Team (2)

Krysta's profile
Sameer's profile
Sameer Khan

Role added on team:

"Sam is the co-founder of BrightGuide, and our innovation a tool that helps families do the technique he studied in his Master's and PhD research. Caregiver to his father who passed away in 2012. MSc in Industrial Engineering, Human Factors Engineering (University of Iowa). Masters in Business Entrepreneurship & Technology (University of Waterloo). 5+ years experience neuroscience research using fMRI and training high-performance pilots, soldiers, athletes and surgeons using video feedback."

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Attachments (7)


BrightGuide is born global to help people around the world.


BrightGuide seamlessly integrates with daily life and existing technology.


BrightGuide is affordable and accessible.


BrightGuide puts caregivers and persons living with dementia at the centre.

How You Can Help.jpg

We would love to hear from caregivers, persons living with dementia and home care professionals in the community. We would also love to hear from challenge advisors Julia Belaya, Marguerite Manteau-Rao, Kerri Delaney-Horton, Leslie Kernisan, Nadia Morris, Sarah Lock, Rachel Main and Unity Stoakes.

BrightGuide Pitch.pdf

How we plan to bring BrightGuide to market.


Try BrightGuide now by logging into from any Chrome browser.


Join the conversation:

Photo of Sameer Khan

We greatly appreciate all the help and feedback from the Open Ideo Community in furthering our mission. We congratulate the winners of this challenge and look forward to improvements in the lives of carers and care recipients through all contributors.

Do follow us and check out news in the coming months about BrightGuide on twitter: and our website:

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