The Epic Enterprise, or TEE, is TED meets OpenIDEO meets World Benefit Think Tank (concept by Kevin Wright) meets CORPoration Commons (concept by Annie Lin).
The centerpiece of
The Epic Enterprise is a website on which stories of heroes are the main ingredient. These stories tell how innovators for world benefit think, work and change the way we do business successfully, and creating value for the world. These hero stories serve to celebrate the heroes, but also inspire others to follow their lead.
Update, from Roger's comment: Another feature of the website will be a q&a forum. People can ask questions like 'how to implement innovation for world benefit', 'what can a CxO do', etcetera, and get answers from the community and TEE experts. To ask a question, a person would need to have registered as a member on the site, and be logged in. There's an opportunity here to align this with a fremium-model. 'Free' members are allowed to ask 3 questions a month, while paying members can ask increasingly more.
A mock-up for the website can be found here:
. Let me know what you think of it.
This element is also found in Ashley's
Business Heroes Among Us
concept and Annie's
Another part of The Epic Enterprise are the events, of course advertised and reported on the website. In these events heroes share their stories in front of a live audience (and talks are of course recorded and shared online, like TED talks). But there will also be workshops and debates to further work out and promote thinking and action in innovating for world benefit. These events are, again like TED, partially independently organised, and partially organised by TEE.
Then, also similar to Kevin's concept, there will be local incubation centers. Similar to TechHubs or TheHub organisation, or in combination with them. Places where start-ups are coached, can share office space, and learn from eachother and more experienced businesses.
The Epic Enterprise organisation also conducts research into the field of innovation and business models for world benefit. Overviews of research results will be published online, and more extended research report can be bought.
Based on the expertise of TEE, consulting services will also be offered.
This think tank part of TEE (again, also to be found in Kevin's concept) can also serve as a center that can advice governments on new legislation that enables businesses that innovate for world benefit (and works against companies that want to make profits by plundering earth and societies).
As per the suggestion of
, a series of 1-minute or 2-minute videos based on the research, but also with experiences from business executives, should be added to the website. Maybe combined as an MWB program: Masters of World Benefit.
Funding is something that is still a bit open to discussion, but I tried to address that by selling research reports and offering consulting services. A fremium model for some of the web content can also be considered, for example in the 'Get Answers' section. Additionally, there could be income from (licensed) TEE events.
As you can see, this concept has many similarities with other already posted. I posted this one separately to show what I think can be the power of combining these ideas. I would love to collaborate with others to extend their concepts according to the ideas posted here.
Path to maturity
The seed of The Epic Enterprise could be planted by the Fowler Center. Starting with building a dedicated website, and collecting stories. In the initial growth phase, some of the research findings and knowledge that is already available can be brought into TEE to help it grow. Maybe, as Johan Lofstrom suggested somewhere else, through translating it into a web-based learning program. When this proves to be successful, and TEE manages to acquire revenue generating contracts and premium members on the website, it would be time to let go, and TEE can become an independent business entity. A spin-off from the Fowler Center.
The core audience for TEE consists of business leaders. There will be basically three flavours of these that we would focus on:
1) Senior corporate managers - the people in big corporations who realize that by creating shared value, their companies will have more value, but who not necessarily know enough about how to implement and might be looking for knowledge and support;
2) SME directors and owners - people who might not yet realize that by creating shared value, they can actually get a competitive edge. These are looking for examples, case-studies and how-to guides.
3) future leaders: the people who have just made their first steps into working life, or are studying to do so in the near future, and who have the ambition to make a real difference and impact..
4) start-ups and people looking to change their career-path into entrepreneurship. They can benefit from the how-to's on the TEE website, but they are also the core audience of the local hubs of TEE. Maybe there's even people in this part of the audience that will start a TEE local hub. (Again: thanks to Johan L.)