Organizations identify "world benefit" challenges, implement (and document) challenge projects, and participate in a competition to identify companies having the biggest impact. Think Oscars meets Ted meets Dancing with the Stars.
A platform to encourage companies to create "world benefit" initiatives.
1) The Fowler Center helps organizations identify high-leverage opportunities that for-profit organizations could take in order to have positive impact in the world.
2) Participating organizations document their initiatives as they unfold.
3) Participating organizations bring their positive impact stories to an annual local/regional summit (think TedX), where journalists, celebrities, experts, and "the crowd" evaluate them. They nominate the top organizations for advancement to the next stage of the competition - first national, then global.
4) Winners get additional resources to help spread or scale their world benefit initiative more broadly across their organization, their community, or their industry sector.