Through crowdsourcing, Yelp acts as a type of voting system where businesses who deliver great service & experiences are rewarded. Could a criteria of 'commitment to social innovation' be added to the metrics?
Users are able to rate their experience at a business - from restaurant, to doctor, to retail business - based on criteria such as price, taste, atmosphere and quality. Businesses are then ranked accordingly and high rating businesses are given the top spot, exposure, publicity and a host of positive feedback to other Yelpers.
Could crowdsourcing be used to allow the public to rate and reward businesses according to a commitment to social innovation? Could this incentivise businesses to respond to the values that their customers hold? And could it lead to more people supporting socially responsible businesses?