OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Who ? Which are the businesses that have the power for influence ?

One of the crucial aspects of our challenge is to identify role models. While it is one thing to say, "these are the businesses that are changing things for the better," it is harder to identify true role models to provide the push for an entire mov

Photo of DeletedUser
3 2

Written by DeletedUser

One of the crucial aspects of our challenge is to identify role models. While it is one thing to say, "these are the businesses that are changing things for the better," it is harder to identify true role models to provide the push for an entire movement. Here below are my thoughts. 

We should seek businesses that are or contain brands of influence. Whenever you get into an industry, it is important to identify the key or big players in that industry. Our project will be no exception. Our industry will be philosophical in nature, so we need to identify which business can take philosophy and turn it into results. 

I personally go into brand-think. I see this as creating the sustainable brand. A brand, in its most basic sense is TRUST. We need to figure out how to build this TRUST like some of the most successful brands. 

So, how do we know who are the most successful brands? I like to think of them as those who have taken a product and implemented its existence into everyday life, or into common language. 

Examples: In some southern states, people order a "coke," which actually can mean any kind of soda. There are many mp3 players on the market, however, when someone asks what you are listening to and they reference the player, they ask, "whats on your iPod?" Final example, when I want to clean my windows, I ask for windex. Not because I have a loyalty to windex, because the name dominates the category. The truth is that any window cleaner would work. 

What does this all MEAN? While we are out promoting our philosophy, we need to associate our "brand" with the big players of business who can accelerate our efforts. 

Ideas are only ideas unless they have a platform to manifest.  

3 comments

Join the conversation:

Comment
Spam
Photo of Scott Porter

These companies featured above all has the power to influence but I think instead of having the consumerism idea we need to shift into business-man thinking wherein we should either use them as a business partner or exploit their ideas to our own benefit.

Scott Porter
http://www.entreprenew.org

Spam
Photo of Ashley Jablow

Really interesting thoughts and questions Chris. I think you've also highlighted an important issue with brands: the connection that we as consumers have with our favorite products or services. How might brands maximize the favor they currently have with consumers (or gain more) by better integrating world benefit into their core business strategy and operations?

Spam
Photo of Meena Kadri

Interesting provocation, Chris. You might also be interesting in this earlier inspiration on BrandKarma: http://www.openideo.com/open/business-impact-challenge/inspiration/measuring-brand-goodness-like-brandkarma-does./