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TOP 100 Ranking of sustainable business every year.

Companies love public rankings (for image reason etc.) and consumers could use it as recommendation/ guideline for their consumption.

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Written by DeletedUser

Curated by iconic people like Peter Drucker and his network or similar. Ranking categories could be e.g. social, environment, innovation, local, global etc.. The Curators will play an important role to take a ranking like this serious.

Additionally:
Of course a prize money would be an accelerating incentive.

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Photo of Arjan Tupan

Good one, Carmen. You're opening a door here to several other inspirations. There are already some rankings out there, like the Global 100: http://www.global100.org/

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DeletedUser

Thanks for the link Arjan! The list is great and the Methodology seems to be great too. But they concentrate on numbers. Pretty boring for non-experts/ the public, isn't it? How about featuring the concrete ideas of sustainability and the story behind these ideas?!

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DeletedUser

sorry, correction, they focus on data! that I wanted to say.

Photo of Arjan Tupan

Good observation. I think that with looking at other 'lists', we might be able to come up with a better one in the concepting phase. Story telling is a big part of that. See also Haiyan's inspiration about the KONY campaign: http://bit.ly/SBOHXL