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Rock the Green Media: Music, TV and Sustainability

Business and sustainability are fabulous, and there is an opportunity to create a deeper lifestyle connection by adding music, festivals, TV production etc. to green business, green entrepreneurs and more. Bridge the gap between culture and commerce.

Photo of Eric Kingsbury
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Inspired by the outdoor music celebration Rock the Green in Wisconsin, which merges world-class music acts with the message of living an ecofriendly lifestyle, imagine developing a multi-media culture program that creates a deeper lifestyle connection by adding music, festivals, TV production etc. to green business, green entrepreneurs and more. 

Bridge the gap between culture and commerce by making rock stars of green businesses and the green lifestyle. Produce a web video or broadcast video series in a contemporary MTV style in which green business and music blend. Sponsor a series of green concerts and fairs (like eco festivals) that blend music and exhibits. Make it a Lollapalooza for the green generation. 

Reward sustainable businesses by making them cool!

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Photo of Meena Kadri

Fab ideas Eric! We're looking forward to hearing more in our upcoming Concepting phase.

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