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Purpose - 21st Century Movements

Purpose creates social and consumer movements for the 21st century using technology, interaction design, and "movement entrepreneurship". They also help organizations and companies push towards large-scale impact.

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Written by DeletedUser

Purpose creates social and consumer movements for the 21st century using technology, interaction design, and "movement entrepreneurship". They also help organizations and companies push towards large-scale impact.

From Purpose.org:
"Purpose fulfills its mission in two main ways:

Incubation and Partnerships: We develop and launch our own technology-driven social and consumer movements – ourselves and in partnership with others – using our model of movement entrepreneurship. We identify issues and sectors of the economy where mass digital participation and social engagement could create positive change, but where there is no platform for people to organize. Purpose acts as the entrepreneur to close the gap, creating new movement organizations or social businesses.
Services: We work with organizations, companies and public figures whose values align with ours and who have the capacity to reach new or large constituencies. We develop movement brands, design and implement new online and offline platforms, apply our techniques and multi-disciplinary expertise to existing initiatives, create content to inspire participation, and develop cutting-edge social engagement strategies for our clients."

Here are some examples of Purpose movements:
  • All Out - movement advancing the interests of the LGBT community with the power of 1 million people in 190 countires
  • Get Up! - digital social movement in which members impact national policy in Australia
  • Avaaz - "The fastest-growing online movement in history" allows members to have a voice on issues such as climate change and global governance
  • Global Zero - 200+ world leaders for nuclear disarmament


Business that innovate for world benefit could take a few lessons from the movements created by Purpose or even collaborate with them.


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Photo of Meena Kadri

Nice one Sipra! And reminds me of the purposed-focused notion raised in this stellar TED talk: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html Also as we head towards the Concepting phase, makes me wonder whether a purpose-building toolkit might be a relevant way of inspiring entrepreneurs to innovate for world benefit? Lots to think about on this topic!