The Olympics are so well ingrained that they do not need explanation, and the reward system is the standard (Gold, Silver, Bronze). Hundreds of countries funnelmoney and time for global recognition. How can we use those methods for social good?
Every four years, the Summer and Winter Olympics come around, and much of the world tunes their televisions, monitors their Twitter accounts, and checks the medal counts, receiving similar information all over the world. The focus is on excelling where few can participate, and celebrating those who happen to be at the top of their game for those few weeks.
Even though there are numerous world championships each year, many people outside of the sport do not pay attention except for once every four years, during the Olympics. You could be the world champion for 3 years in a row, but people outside of your country and sport probably won't know your name unless you medal in the Olympics.
And if you say you got a Gold, Silver, or Bronze medal at the Olympics, people know what that means, and recognize it as an incredible feat.
You likely recognized the Olympic rings immediately, and knew somewhat what this inspiration would be about.
What can be done to award businesses that create social good in a similar way, where everyone immediately recognizes such an achievement?
Participation and Investment
In 2012, over 200 countries sent athletes to London for the Olympics. Though that in itself is amazing, what also needs to be considered is that every year there is a significant amount of money and time put into training for the Olympics. This is done by people, companies, organizations, and countries that want to excel and be recognized for their greatness.
Imagine if this sort of preparation and funding was poured into creating social good.