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Micro to Macro

Instead of starting with the large businesses, start with the hundreds of thousands of people who share a passion for a social cause and connect them.

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Written by DeletedUser


Large businesses are in a position to change the world for good but often you first have to change the company.  I was inspired by micro lending idea that spawned a business.  Start with the hundreds of thousands who want to do good and connect them. Microlending, websites for charitable donations, organic produce, this site to share ideas are how an individual can make a difference.  When enough people are engaged in an idea and connected to it, this when organizations will begin to take notice and find the business case.

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Hi Lydia, interesting post! Any chance you could find an image to go along with it? Images help grab attention and tell a story with higher impact. You should be able to use the 'Update entry' button on the right of your post and follow the instructions to add images from there. We know occasionally people have issues uploading images so let us know by hitting the Support tab on the left hand side of most pages of our site if you face any problems. Looking forward to seeing more of your inspiring ideas on OpenIDEO.