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Micro to Macro

Instead of starting with the large businesses, start with the hundreds of thousands of people who share a passion for a social cause and connect them.

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Written by DeletedUser

Large businesses are in a position to change the world for good but often you first have to change the company.  I was inspired by micro lending idea that spawned a business.  Start with the hundreds of thousands who want to do good and connect them. Microlending, websites for charitable donations, organic produce, this site to share ideas are how an individual can make a difference.  When enough people are engaged in an idea and connected to it, this when organizations will begin to take notice and find the business case.


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Interesting thoughts Lydia – looking forward to hearing more developments on this in the upcoming Concepting phase. Make sure you post it again there too – and meanwhile you might like to check out the Feed Your Idea section here: Hoping to see more of you on OpenIDEO!

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