Micro to Macro
Instead of starting with the large businesses, start with the hundreds of thousands of people who share a passion for a social cause and connect them.
Large businesses are in a position to change the world for good but often you first have to change the company. I was inspired by micro lending idea that spawned a business. Start with the hundreds of thousands who want to do good and connect them. Microlending, websites for charitable donations, organic produce, this site to share ideas are how an individual can make a difference. When enough people are engaged in an idea and connected to it, this when organizations will begin to take notice and find the business case.