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KONY - The value to sway with storytelling

The KONY movement told the story of a warlord who kidnapped children to turn them into soldiers. Although this story has been proven to been quite divisive in terms of its value, we can't deny the value of a great story, well told.

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Even though we may disagree with the movement itself, what are some lessons we could learn here?

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Photo of Jess Paik

Hello! 
My name is Jess Paik  and I am interested in the power of story-telling. 
I am currently a volunteer designer for the National Coalition for Divided Families (DFUSA, http://www.dfusa.org/). This organization missions:

"The mission of the National Coalition on the Divided Families is to reunite Korean Americans with their family members in the Democratic People’s Republic of Korea, to find out what has happened to their family members in the DPRK, to exchange letters and videos between Korean Americans and their family members in the DPRK, and/or to reunite through audio devices under the protection and support of the United States government. "

Currently, the mission has been working with policy makers and tapping into campaigns to gather support and awareness. As someone who is passionate about this cause and the power of story-telling, I hope to impact this organization by helping it gain more followers by connecting a wider audience to the stories of DFUSA. 

My question is: In your opinion and expertise, what and how did the KONY movement garner so much immediate support and awareness? Would you credit the film and its storytelling as the main reason? 

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