What is the motivating factor behind competitions or awards programs? What gets people—in this case businesses—involved? Incentives? But what kind? Should we explore other ways to encourage participation, or is a competition even the answer?
Just thinking about how we can possibly motivate businesses to participate in a competition.
Perhaps venture capitalists or backers who might fund a competition could support it with man hours instead of money.
Maybe the answer is to reward businesses with a brain trust. Maybe the winners get an inspiration week with forward-thinking minds in their industries or a consulting package with an company that can help them innovate.
Maybe the incentives of a competition are just not powerful enough to make long-lasting change in businesses...