This is an interesting campaign by CNN where people around the world are celebrated for their outstanding accomplishments. It is a year long campaign with significant reach.
I saw this program a while back on CNN. It caught my attention due to all the publicity CNN invested on them. I saw this in Latin America and it was good in various senses. It brought awareness about probblems and solutions from around the world. It highlighted how "regular" people are able to make real changes within their communities and it reached a very large audience (CNN's global audience). I can only imagine what it would be like to see this across several networks (BBC, CNN, Bloomberg, etc) It would also give great exposure for this business to business oriented people who may be interested in investing in such business'.
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