Feed the Ego
Business isn't just about furthering itself. Decision makers at the top are always looking to further themselves, to stand out from their peers and competitors. Used to be captains of industry coveted the covers of Businessweek or Fortune.
Often executives do not have visibility across regions or across industries. Their peers may know who they are, but the general public may not. You need to have a healthy ego to make it to the top of a large company. How can we leverage this?
Fortune and Businessweek have two iconic magazine covers that executives strive for. Perhaps we can come up with a similar, coveted recognition that executives can jockey for. One that recognizes their contributions to world benefit.