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TEE: The Epic Enterprise - a world benefit innovation phenomenon

The Epic Enterprise, or TEE, is TED meets OpenIDEO meets World Benefit Think Tank (concept by Kevin Wright) meets CORPoration Commons (concept by Annie Lin).

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The centerpiece of The Epic Enterprise is a website on which stories of heroes are the main ingredient. These stories tell how innovators for world benefit think, work and change the way we do business successfully, and creating value for the world. These hero stories serve to celebrate the heroes, but also inspire others to follow their lead.
Update, from Roger's comment: Another feature of the website will be a q&a forum. People can ask questions like 'how to implement innovation for world benefit', 'what can a CxO do', etcetera, and get answers from the community and TEE experts. To ask a question, a person would need to have registered as a member on the site, and be logged in. There's an opportunity here to align this with a fremium-model. 'Free' members are allowed to ask 3 questions a month, while paying members can ask increasingly more.
A mock-up for the website can be found here: theepicenterprise.posterous.com. Let me know what you think of it.
This element is also found in Ashley's Business Heroes Among Us concept and Annie's CORPoration Commons concept.

Another part of The Epic Enterprise are the events, of course advertised and reported on the website. In these events heroes share their stories in front of a live audience (and talks are of course recorded and shared online, like TED talks). But there will also be workshops and debates to further work out and promote thinking and action in innovating for world benefit. These events are, again like TED, partially independently organised, and partially organised by TEE. 
This element can also be (partially) found in the World Benefit Think Tank concept of Kevin)

Then, also similar to Kevin's concept, there will be local incubation centers. Similar to TechHubs or TheHub organisation, or in combination with them. Places where start-ups are coached, can share office space, and learn from eachother and more experienced businesses.

The Epic Enterprise organisation also conducts research into the field of innovation and business models for world benefit. Overviews of research results will be published online, and more extended research report can be bought.
Based on the expertise of TEE, consulting services will also be offered.
This think tank part of TEE (again, also to be found in Kevin's concept) can also serve as a center that can advice governments on new legislation that enables businesses that innovate for world benefit (and works against companies that want to make profits by plundering earth and societies).
Update: As per the suggestion of James, a series of 1-minute or 2-minute videos based on the research, but also with experiences from business executives, should be added to the website. Maybe combined as an MWB program: Masters of World Benefit.

Funding is something that is still a bit open to discussion, but I tried to address that by selling research reports and offering consulting services. A fremium model for some of the web content can also be considered, for example in the 'Get Answers' section. Additionally, there could be income from (licensed) TEE events.

As you can see, this concept has many similarities with other already posted. I posted this one separately to show what I think can be the power of combining these ideas. I would love to collaborate with others to extend their concepts according to the ideas posted here.

Path to maturity
The seed of The Epic Enterprise could be planted by the Fowler Center. Starting with building a dedicated website, and collecting stories. In the initial growth phase,  some of the research findings and knowledge that is already available can be brought into TEE to help it grow. Maybe, as Johan Lofstrom suggested somewhere else, through translating it into a web-based learning program. When this proves to be successful, and TEE manages to acquire revenue generating contracts and premium members on the website, it would be time to let go, and TEE can become an independent business entity. A spin-off from the Fowler Center.

Audiences
The core audience for TEE consists of business leaders. There will be basically three flavours of these that we would focus on:
1) Senior corporate managers - the people in big corporations who realize that by creating shared value, their companies will have more value, but who not necessarily know enough about how to implement and might be looking for knowledge and support;
2) SME directors and owners - people who might not yet realize that by creating shared value, they can actually get a competitive edge. These are looking for examples, case-studies and how-to guides.
3) future leaders: the people who have just made their first steps into working life, or are studying to do so in the near future, and who have the ambition to make a real difference and impact..
4) start-ups and people looking to change their career-path into entrepreneurship. They can benefit from the how-to's on the TEE website, but they are also the core audience of the local hubs of TEE. Maybe there's even people in this part of the audience that will start a TEE local hub. (Again: thanks to Johan L.)

How does your concept celebrate, identify or inspire for-profit businesses that act as agents of world benefit?

By telling the stories of businesses that are successfully innovating for world benefit, The Epic Enterprise inspires other companies to follow that lead. Also, it will debunk the myth that doing good is a cost, something many companies and their executives still believe in. By providing live-events, with knowledge and skill sharing (workshops), The Epic Enterprise aims to not only inspire by telling stories, but also to drive change by building skills.

How will your concept help us create or leverage stories of world benefit that are sticky and shareable?

In the prototype I've used some available materials, but I think that it is important to have a small team of professional story tellers, who can create noticeable and sticky stories. Sharing can be done through online sharing options, but will also be done in the local TEE centers and during events.

What will it take to scale your concept so that its reach is global and widespread?

Obviously the web-presence is something that will help in scaling the concept. But also following the TEDx model, of allowing and enabling people to organise TEE events.

Evaluation results

6 evaluations so far

1. How well could this concept surface or identify examples of businesses that currently innovate for world benefit?

Really well: this concept clearly outlines the steps to identify great examples - 50%

Pretty well: this concept talks about identifying great examples but it's not clear exactly how - 33.3%

Not so well: this concept doesn't focus on identifying great examples - 16.7%

2. How well could this concept create or celebrate stories of world benefit that are memorable and shareable?

Really well: this concept is clearly focused on creating or celebrating stories of world benefit - 66.7%

Pretty well: this concept talks about creating or celebrating stories of world benefit but it's not clear exactly how - 33.3%

Not so well: this concept does not focus on creating or celebrating stories of world benefit - 0%

3. How well could this concept inspire or enable other for-profit businesses who want to innovate for world benefit?

Really well: this concept is clearly focused on inspiring or enabling others who want to innovate for world benefit - 50%

Pretty well: this concept talks about inspiring or enabling others who want to innovate for world benefit but it's not clear exactly how - 33.3%

Not very well: this concept does not focus on inspiring or enabling others who want to innovate for world benefit - 16.7%

4. Does this concept have the potential to scale globally and reach diverse audiences?

Yes: this concept absolutely has the potential to scale globally and reach diverse audiences - 50%

Maybe: this concept may have the potential to scale globally and reach diverse audiences but it's not clear exactly how - 50%

No: this concept does not have the potential to scale globally and reach diverse audiences - 0%

5. Overall, how do you feel about this concept?

It rocked my world - 50%

I liked it but preferred others - 33.3%

It didn't get me overly excited - 16.7%

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TEE has many attractive features. Building on the idea of Masters of World Benefit (easily seen as morphing into "Masters of the Universe" a thought with 'tongue in mind' thinking) is the old idea of guild thinking. Maybe there could be acolytes, novices, journeymen, masters, and other categories to allow for entry and elevation through learning/mentoring to higher levels of for profit and for benefit.

How can we "attract" globally and feel confident that we are reaching folks everywhere with the right set of values? Cold we use cell phones or other media connection devices to be sure that our net is both a broad collection device and fine enough to sort? In the end global benefits need to be customized to the regions, economic levels, and local conditions to inspire and motivate what can be done from where businesses are to be helpful. It would seem that to really have a global impact that there has to be some form of inclusive granularity that allows businesses to see expand and grow from where they are.

Maybe the best sources for initial gathering and sorting would be local business schools in every nook and cranny of the world. These schools could be focal points for coaching and teaching what is regionally important and indicate all the possibilities throughout the world where the process is underway and show the various options..

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