I loved Charlotte's inspiration around Yelp – so much so that I wanted to build on it!
As a Yelp user myself, I know how valuable the Yelp community's feedback is in helping me make my own decisions about where to eat, get my car serviced, where to shop etc. And, as someone who knows a few small business owners, I know how much Yelp ratings matter to a company too!
One important element of this challenge is to surface great stories of business innovations that benefit the world – and what better way to do that than through a global crowd of people who could report on their experiences and stories, on the go?
Like Yelp, I'm envisioning both a website and a mobile app where anyone can submit a review of what they see in their own community.
Great suggestion by Kirk Soderstrom: the desktop version of Yelp for World Benefit should include a link to the top community reviewers, with scores and details for how and what they review (very similar to Amazon's top reviewers). This will help ensure transparency and hopefully quality in the reviews submitted by the community, without needing an army of staffers to review and vet the posts one-by-one.
Another great one from Jonathan Levine: In addition to businesses having a page where people can share reviews, let's make some of this page editable by companies so that they can share the latest details on their world benefit efforts. Maybe this could even be like Quora, where community members could ask questions directly of the company, and the company could respond? This would be a great way to make this online platform more of a conversation than a reporting tool.