Saving Our Common Ground
A NGO-run website featuring a worldwide-recognizable symbol which would act as a reward scheme for companies who choose to make monetary or in-kind donations to sustainable world benefit causes.
We would create an NGO with a recognizable symbol worldwide. This NGO would be responsible for three major hubs of motivation: 1) A website featuring a real-time leaderboard of money-saving methods and donations to promote healthy competition between businesses and to encourage customers to do business with these companies. 2) A giving chain that rewards businesses that donate to sustainable world benefit causes with monetary or in-kind donations from businesses and organizations that want to support this type of activity. 3) An advertising structure that rewards high-donation and high-innovation businesses with premium adspace for little to no cost.
Representation of 3D earth model
This is the actual symbol which companies would be allowed to place on their products. This is the "Happy Earth" symbol
How does your concept celebrate, identify or inspire for-profit businesses that act as agents of world benefit?
We will allow for-profit businesses that act as agents of world benefit to use the "Happy Earth Symbol" on their products to make them easily recognizable to customers. We will also modify the companies' logos with a specific color which will relate to whichever cause they helped with( eg. red for donating to AIDS research, pink for help with breast cancer). This symbol would make these companies more recognizable and allow for customers to factor in their donations and work as agents of world benefit while making their purchases.
How will your concept help us create or leverage stories of world benefit that are sticky and shareable?
In the main website, each business will be represented by a tree on a 3D model of the earth based on their geographic location (zoom will be possible!). Clicking on the tree will bring up the story of the business, including figures in dollars and percent of revenue, which will give information regarding sustainable activities, donations to world benefit organizations, and any other relevant information the company would like to provide. Users can give comments and karma to their favorite stories and can discuss in a public forum. We will also incorporate a blog to talk about the newest technologies and ideas in process.
What will it take to scale your concept so that its reach is global and widespread?
We will use a structured advertisement scheme to make the symbol famous and easily recognizable. We would bring in sports teams such as famous football, soccer or cricket teams to wear this symbol on their jerseys. We could even add the logos of the partner companies onto the jerseys so that people know who is acting as an agent of world benefit. We could even use "cloud advertising" (both in the digital and real-life clouds!) to make this symbol famous.