Why wait a year? Praise innovative companies every time our target audience searches the web. This concept fits within a larger service platform. It focuses on the interaction a target audience would have with a company being recognized for innovating for world benefit. To do it Case Western would start a 501c3 called PRIZED that is tasked with:
+ Raising money to fund online advertisement costs to recognize companies who are innovating for world benefit. This bit, while a lot of work, is straight forward.
+ Developing an initial set of candidate companies and tag them according to the attributes which make them innovators for world benefit. This bit needs a lot more work on the how.
+ Developing a market segmentation for early adopter companies (similar to how we segment populations of individuals) who would be responsive to a message for change. from there understand what these types of companies are thinking about and asking in their daily workflow. This bit needs more work and admittedly is at the crux of the concept - you need to know enough about the audience ready to hear the message and begin a change to target them in search result campaigns.