suggested, it should be good to capitalize on the relationships between educational institutions and companies to further develop and spread this new degree.
This is a short concept, open for discussion and builds. It's inspired by a comment of
on my TEE concept.
Get the title into circulation
As I understood from the comment from
, the Weatherhead School of Management is already integrating design and sustainability into its curriculum. I think this is an important start: getting the thinking around shared value into the minds of future (business) leaders. To start with, it would be nice if graduates of MBA programs would also get the MWB title. Maybe not officially recognised yet, but with some out there, there could be a case made to get the title an official standing.
Next thing is to have some partner companies (maybe
in the search for fellow), add this title to job descriptions as a 'nice-to-have' requirement. Even though this may not be suitable yet, as there are no MWB title-holders, it gives a signal to the market that this is something to take seriously. It will add to the aspirational value of the title.
Building a curriculum
As for the curriculum, design thinking should be part of it. And sustainability. I really like the thinking of
and the late
, so I think it's good to integrate that into the course, maybe through a guest lecture.
As suggested by several in the comments, there are some great disruptive institutions out there. Kaos Pilots were mentioned, and also Knowmads. It would be great to integrate some of their content into the course. What makes these change makers successful, would be the leading question for that.
Another educational disruptor mentioned is the Khan Academy. Maybe there could be a series of courses, with tests etcetera, delivered through Coursera for example, that would give students credits with which they can finalise the MWB/MBA program in a shorter time. Say 50 - 75% of total credits?
For those not familiar with
, it delivers free university level courses online.