La Fete de World Benefit
Modeled after La Fete de la Musique in France, this is a day for the general public to get out and celebrate what people and businesses are doing in the spirit of World Benefit.
A city-wide, country-wide festival with the purpose of getting people out into their communities to understand what neighbors and local businesses are doing to support World Benefit in their everyday lives. Doesn't matter how big or small the venue. Could be on any corner, Main St., Anytown, USA.
Like La Fete de La Musique, it's open to everyone to participate. Imagine kids displaying their classroom initiatives for World Benefit in a local park. Neighborhood businesses having open houses, presenting their initiatives pertaining to World Benefit. Just walking down the street, the general public can stop in on any number of kiosks, booths, open houses, lemonade stands, to find out how their community is contributing. Larger businesses can sponsor more produced events, showcasing how their work and even their employees are supporting the global good.
It's free and its all about getting people out into their communities, talking to each other about World Benefit, and celebrating the day.
How does your concept celebrate, identify or inspire for-profit businesses that act as agents of world benefit?
The festival is really meant to get people out into the streets, walking around their communities. Imagine people stopping in on businesses they've never been to before. It's great marketing for all types of business, both large and small.
Businesses will be able to reach new customers, and talk to existing customers about the social good their doing.
And hopefully businesses who haven't considered supporting World Benefit before, will be enticed to start initiatives so they can tout them on this special day.
How will your concept help us create or leverage stories of world benefit that are sticky and shareable?
Traditional word of mouth and social media buzz will be part of this. I can see traditional media also being heavily involved, creating TV and newspaper stories about the event and what local companies are doing.
What will it take to scale your concept so that its reach is global and widespread?
The only costs for a community to sponsor this are administrative costs. The burden of the costs, which can range from very minimal to significant, is entirely on the businesses. Participation can be very simple and organic, to produced and polished.
I think the key to having this celebration spread, is to make the day fun and informative, and to get as many businesses as possible to participate.