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Phase: Concepting

IWB 8000:2012 Innovations for World Benefit

Certifying companies that innovate for world benefit

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TOMS TOMS

Every company aspires for an ISO certification. ISO certification adds prestige to the company.  People all over the world know what it means to be certified and they recognize the efforts done by the company to provide quality products or services. <o:p></o:p>

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In the same way, we want to endorse businesses that innovate for world benefit. Thus we create a similar certification for businesses that can be recognized worldwide. We want businesses to proudly wear in their logo that they are certified for doing good for the world.<o:p></o:p>

Examples:<o:p></o:p>

Toms’ One for One: With every pair you purchase, TOMS will give a pair of new shoes to a child in need

<o:p></o:p>

http://www.toms.com/our-movement/

Jollibee’s Farmers Entrepreneurship Program: developing farmers as entrepreneurs http://www.jollibee.com.ph/about-us

How does your concept celebrate, identify or inspire for-profit businesses that act as agents of world benefit?

Through the IWB certification, we celebrate business who do good and do well. Much like the phrase ISO 9000 certified, businesses are encouraged to put IWB 8000:2012 in their logos for reference – for people to know that they have a program within the company that contributes to world benefit.

How will your concept help us create or leverage stories of world benefit that are sticky and shareable?

The line IWB 8000:2012 CERTIFIED will be our leverage. Businesses would want to attach this line to their logo because it means they are doing something good. It will create more goodwill for the business which in turn will get people to support them. When people see this line on logos, they will be curious. They would want to know what programs they have that contributes to word benefit. Thus, stories are shared to explain the badge.

What will it take to scale your concept so that its reach is global and widespread?

Create an international organization like ISO - IWB. This organization sets up the standards, criteria and process. At the onset, they need to establish the organization and what it stands for.
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DeletedUser

Given the need to motivate the for profit more than the not for profit companies in our society, I will speak more in that light. I think the idea of a certification is a compelling one, but it needs further definition and applied motivation. I think a certifying body that rated/ranked participating companies would be a good start. Build on this by having the body award a prize, on par with something like the Nobel prize, for CEOs that are seen as the most innovative or making the greatest contributions to society in that year would be invaluable. I would add to this cash awards to the top rated companies that participate, collected based on application fees by participants and perhaps through private sourced donations.

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