In our system, large companies competing for a global-scale prize (such as $1 billion, or 24 hours to be the image on Google's main search page) would gain "points" by helping small companies innovate for world benefit.
The Concept: Gamification of Companies' Actions
Large companies compete for a global-scale prize (such as $1 billion, or 24 hours to be the image on Google's main search page) by earning "points" based on a set of metrics. The public is also able to vote to support or not support companies' actions. One way companies gain "points" is by helping other companies innovate for world benefit. For example, in addition to improving its own social impact according to the metrics, a large corporation could send teams of their employees to help smaller companies improve their environmental and social impact. A variety of badges are awarded based on the types of actions the companies have taken.