By measuring, ranking, and celebrating large retail companies based on the stuff they sell, we can motivate stores to sell more sustainable products, incentivize brands to be more sustainable, and empower consumers to make better choices.
Retail merchandisers take all kind of factors into account when picking what goes in stores-- price, quality, other items, time to deliver, vendor relationships, packaging efficiency, labor to set up, on and on. Sustainability is only one of these aspects.
Shoppers, too, have endless lists of things to consider in picking what they buy. Importantly, they can only choose sustainable products when
they are available -- at Wal-Mart, Whole Foods, Walreens, Safeway, or whatever other retailers they visit. And so engaging retailers to choose assortments on sustainability criteria is critical to making sustainable products accessible to consumers and profitable to manufacturers.
Good Stuff will
assess and rank retail chains based on the overall sustainability of the
total assortment of products sold.
- Retailers would have to voluntarily submit their overall inventory -- to be assessed confidentially.
- Industry groups who know specific product categories (ie, baby supplies) already know what makes things more and less sustainable -- and they would give a general score to the products carried in those categories.
- The Good Stuff ranking would use scores by category (Home, Beauty, Grocery, Apparel, etc) as well as total scores to determine who deserves to be considered a seller of environmentally, socially, and ethically Good Stuff.
measuring and celebrating retailers for carrying GOOD STUFF
, we can do several important things:
- Reward retailers who take the sustainability of what they sell seriously
- Compel brands to measure their own sustainable impact in order to win big contracts
- And, most of all, help consumers make better choices by making it easier to know where to buy sustainable products--and making it more likely to find sustainable products everywhere,