An alternative city guide to inform visitors and locals about the businesses that are providing social value to their community. Where to eat, shop and visit whilst supporting social enterprises.
Wallpaper City Guides meets
Goop, but for social good. Recognising the restaurants, retail and places/attractions that provide sustainable value to the community, and making this information accessible, engaging and well curated to encourage people to visit and support these businesses.
I have used Melbourne as an example, but I am sure you could add in your own local businesses, and in fact the beginning of this type of directory could be crowdsourced.
as inspiration, the phone app would provide a location based directory so that users can, for example, find a nearby cafe that meets social values.