By packaging stories of businesses innovating for world benefit in one-page comic book form, they become shareable elements through social networks and other channels tuned to quick consumption. Comics of Good creates a shared storytelling medium.
We live in a world where information is quickly consumed in small bites - Twitter feeds, social media updates, elevator pitches. This concept makes stories of doing good for the society and environment easily consumable and easily shareable by using the visual form of a comic book.
Using software such as
, storytellers create one-page comic book renditions of their stories of social good. They showcase the impact the business has had on the community by uploading pictures and generating a narrative. The resulting page becomes an easily shareable (one image) artifact that taps into our human need to share stories (visual narrative).
Inspired by Merwyn, the comics can also appear in a series of one-page episodes to deliver bite-sized information to an audience over time. This increases engagement while enabling a more complete story to be told.
Clarification & attribution:
Original images accompanying this post were authored by Roberto De Vido and used as examples to illustrate the concept. Many thanks to Roberto for bringing this original work into the world.
Creation & Distribution:
Though an automated tool is made available, Comics may also be drawn by designers & illustrators as a way to support the work of the social business. The illustrator's work is recognized as part of the award, so getting the word out is encouraged for everyone involved.
The content for the comics can be pulled from a repository such as the wiki described in Vincent's concept. This enables the visuals to be crowdsourced among supporters of the business's work. It also provides a way for interested readers to drill down into deeper information about the effort.
Online & Offline Media:
Inspired by Roger's comment as well as Meeta's suggestion that the comics target children, a one page publication can be circulated in more rural or less connected areas. These artifacts often end up becoming wall hangings in family homes thereby serving as a reminder of the benefit the given social business is working toward. Children are influenced in this way and grow up inspired to create such businesses of their own.
Jessica's comment adds an excellent collaboration with the BusinessWeek concept to offer annual print distribution.