The purpose is to align the incentive for “doing good” not directly with the company, which is often an abstract network of individuals, but to inspire the individual project teams themselves, most of which are not comprised of executives with broad corporate missions but lower and mid-tear employees addressing the daily challenges of advancing on a new generation of business.
An esteemed Award Program celebrating the accomplishments of small and medium sized “project groups” is a poignant way of directly encouraging hard work by inspired employees towards advancing social good within their companies. The nature of such a reward, celebrated with the appropriate style of PR and choice of prizes would encourage people at other companies to work with conviction towards projects of their own social and environmental interest. The theory is that in order to move whole companies towards social good you must inspire the people within.
A selection committee of accomplished leaders would pursue the most compelling nominations through a series of interviews and discussions. Continental Committees would filter applicants by industry and industry leaders would select winning teams based upon industry knowledge and the resources provided to them by the nomination process.
Continental Finalists would be rewarded with recognition and cash and then continue to an International Committee for a final competition to award the winning company's team a Grand Prize.
Selection is not about the quantity of votes (evening the playing field among large and small companies) but about the nature of the "project groups" achievement and process for success. A focus on "Self Consistency" would be determined by each industry panel of judges, in advance of the competition's nomination round so that specific target criteria would be directly addressed through the nomination process.
Outward recognition for personal achievements within a company is highly under utilized as a tool for motivating companies. This concept attempts to acknowledge the champions within!