When I started thinking about creative partnerships that businesses could take up, and ways to surface and spread stories of businesses innovating for world benefit, it occurred to me that an outlet like People Magazine might make sense.
As you can see below, I have some ideas about how these stories could be used and spread. But here's where I could use some help from the community:
- how could we ensure that these stories felt genuine to readers, and didn't come off like a paid promotion by the company?
- how might we engage readers in joining the business in its world benefit efforts?
- what might a magazine like People 'get out of' this partnership, beyond having a new story to tell to its subscribers?