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Advertising Innovations

Encourage companies to follow industry giants. Big companies advertise their innovations for good. Keep a categorization/blog of these ads will inspire others to innovate in order to receive positive exposure.

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Written by DeletedUser

Campaigns on innovations are already being used by industry giants to connect with people by emphasizing how their companies innovations create an impact on society. Leveraging these efforts by using these as examples for other companies to follow will create a sense of competition. A competition for good.

A simple form of global communication, such as a blog, that tracks and categorizes advertising, design, marketing campaigns, or even press releases of companies regarding their social innovations will allow people to see what companies have done for the social good.

This collection becomes another form of advertising for companies (giving them incentive to continue to advertise their innovations, and continue to innovate), as well as provide a base for discussion and rankings.

How does your concept celebrate, identify or inspire for-profit businesses that act as agents of world benefit?

Companies know that advertising their efforts for social good give consumers a positive impression of the company. Making social progress is always appreciated, and many companies already spend money to advertise their efforts. A categorization of these efforts will bring together a collection of inspiration that other companies can look upon and find their own ways to innovate.

How will your concept help us create or leverage stories of world benefit that are sticky and shareable?

Companies are constantly innovating, and their innovations lead to social good. These are advertised. By collecting these stories, and putting them into an easy to digest blog, these stories are easily shared. Companies will want to continue to share their innovations in order to gain more recognition through these shares.

What will it take to scale your concept so that its reach is global and widespread?

It will take blogging knowledge, internet knowledge, and connection with well-known publications to advertise the blog, and/or a viral campaign that uses the internets power to gain recognition.

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DeletedUser

Great challenge and interesting thoughts. Advertising is necessary way to approach a new product. According to the marketing textbook, "In order to develop an effective advertising program, advertisers must identify the target audience. And understanding the attitudes, lifestyles and demographics of the target market is essential.

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