Our Concepting phase has concluded. We took everything we learned during the Inspiration phase and used those insights to develop our own creative ideas to address the challenge question. Check out the fresh thinking and head over to the current phase to join our collaborative efforts.
A marketing strategy, customer loyalty initiative that tackles social issues chosen by people. Organization and people partner to solve issues and both gain out of it. The strategy borrows from airline industry and reward and recognition concepts.
Much like the "Hollywood Walk of Fame" but for businesses who exhibit exemplary, inspirational movements in the area of sustainability. Specific to large cities, specific blocks on the walk representing a company's ideas and concepts.
The prize would be awarded annually to a forprofit business, nominated by 3rd party. The judging panel will be a team of experts & a public online vote. The company must use the $10 mill prize toward the implementation of further sustainable prac
Implementation of a point system for evaluating potential recipients of the reward. Concept includes quantitatively measuring the internal and external impact that the businesses have. In addition, taking into account qualitative measures as well.
To organize competitions at local level and Global level wherein, a wide range of people would participate in different categories, and each winner would progress to the next level. These competitions would culminate in a Global Mega Event.
A gathering of the Great 100 most admired companies aimed to:
a. Submit , share, or collaborate existing projects or new proposals for world benefit
b. Celebrate successes through the culminating activity of a televised awards night
By measuring, ranking, and celebrating large retail companies based on the stuff they sell, we can motivate stores to sell more sustainable products, incentivize brands to be more sustainable, and empower consumers to make better choices.
The gulf between intent and action can often be attributed to perceived barriers. The World Benefit Compass helps companies take that first essential step by reducing perceived barriers to participating as an agent of world benefit.
The business world uses ratios to evaluate and compare companies. Clear sustainability ratios, based on the widely-used sustainability reporting standards & reports, will help identify & inspire businesses and make 'world benefit' more tangible.
NGO’s and non-profits have developed a system of tracking their activities and outcomes as they relate to a specific objective. By adjusting this method, we can help businesses measure the real value that they bring to the world.
The Olympic Games are no longer just for athletes and teams to showcase their physical prowess and mental toughness, let's create an "Innovation Olympics" of the future to allow business to compete, share, and innovate for world benefit!