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GreenMoney

End of the month. Pay date. This month you not only collect your salary; you also collect GreenMoney. A global currency for social good. You can use it to buy your locally produced organic carrots and wind-powered electricity.

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Introducing GreenMoney. A global currency for social good.

It trades like any other currency except it has its limitations. It can only be used for identified causes that are certified sustainable/good.

Imagine going to the supermarket to buy carrots. You have the option between the $5 or $8 carrots. The producer of the expensive ones is identified as an organic sustainable business, which means you can use your GreenMoney to either buy this product or offset part of the price thus making the organic choice, the more affordable one.

Now expand this to all purchasing decisions we make. Cars, vacations, furniture etc. 

Business will also report on the amount of GreenMoney they earn thus giving them an opportunity to maximise not only 'normal' profit, but also social/green profit.

Essentially the concept is very simple. One world, one currency. The mind map illustrates some of the many possibilities that they currency could explore. The world is the limit.

How does your concept celebrate, identify or inspire for-profit businesses that act as agents of world benefit?

It makes purchasing 'green' more affordable and it gives companies a financial incentive to focus on it.

How will your concept help us create or leverage stories of world benefit that are sticky and shareable?

Startups with a green/social focus would be able to take GreenMoney loans at attractive interest rates again making the green/social choice the financially attractive one.

What will it take to scale your concept so that its reach is global and widespread?

This is the first true global currency not limited by geographical boundaries. For everyone to use. A non-profit will govern the currency. Either government, company or consumer-run.

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Thanks for all the input. I will have a look at reshaping the concept to fit the Singapore challenge.

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