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Using community behavior change communication agents and mobile clinic out reach team ensure caregiver awareness in immunization service

Using community behavior change communication agents and mobile clinic out reach team to ensure caregiver awareness in immunization service

Photo of Innocent Temba
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Describe what you intend to do and how you'll do it in one sentence (required 250 Characters)

Using community behavior change communication agents (BCC) to provide caregiver awareness in immunization service delivery and mobile clinical outreach services by a team of clinicians who make routine visits to rural and hard-to-reach commmunities

Explain the idea (less than 2,000 characters)

In, Tanzania between 20%-80% of caregiver did not allow their children to get immunization services. In most places, this would be labeled as taboo and prohibited by caregivers. We seek to increase immunization services in Morogoro, Tanzania by training and equipping local women to become behavior change communication agents (BCC). A Behavior change communication agent is a local woman trained as behavior changes assistant who works within her own community, providing contextualized, free services to caregivers for the aim of increase immunization service awareness. She is not an outsider, but a woman from the community, working for her community. This makes her uniquely capable to address the local context of immunization service delivery in her community. In this way, she is more effective than any health provider, or other outsider could ever be. We provides caregivers access to immunization service through alert caregiver the immunization mobile outreach services in their locations and provide education and free services including counseling. We will utilize the network of community behavior change communication agents (BCC) to help ensure that more caregivers in rural areas are using immunization services. BCC will alert caregivers to immunization services, including on days when the immunization service delivery team travels on outreach to villages, and refer caregivers to immunization services. BCC will also distribute stipends covering transportation fees for caregivers to ensure they can reach immunization services. BCC will focus on providing awareness of the benefits of the immunization services to caregivers, a stipend to pay for transport to immunization services, and assistance in convincing their caregivers to allow children to receive immunization services. BCC assistants will conduct educational activities to raise awareness of immunization issues and services provided by our clinical outreach teams. Educational activities included drama, songs,

Which part(s) of the world does this idea target?

  • Eastern Africa

Geographic Focus (less than 250 Characters)

we work in rural areas where there is a need in immunization

Who are your end users and how well do you know them? (750 characters)

Our beneficiaries are caregivers in areas in and around the cities of kilosa, mvomero,malinyi in Morogoro,Tanzania, who their children lack immunization services. By extension, our work will impact thousands of families. Operation BCC will made a tremendous impact in the three largest cities of Morogoro, Tanzania (a state that is among those ranked worst for immunization services delivery). 304 BCC (grassroots behavioral communication change agent) will be trained to be change agents in their own communities.

How is the idea unique? (750 Characters)

Behavior change communication agents approach to address the poor immunization services delivery is unique among other initiatives for several reasons including: 1. Behavior change communication agents harnesses the unique power of local women to affect change within their own communities. In this way, support is highly contextualized for the local community. Empowering caregiver’s can be made more relevant through effective branding and communications on popular media outlets. Media is a proven source of empowering caregiver’s information on immunization services delivery. Involving caregivers themselves in the development of media communications helps ensure that efforts reach the intended audience.

Idea Proposal Stage (Select 1)

  • Prototype: We have done some small tests or experiments with prospective users to continue developing the idea.

How many months are required for the project idea? (140 characters)

It will take us 2 years to implement phase one of our work and achieve a desire impact of train 304 behavior communication change agents

Organization Name (less than 140 characters)

infinity equality ltd is non government organization addresses poor immunizations service delivery through behavioral communication agents.

Type of Submitter

  • We are a registered NGO or Non-Profit Organization

Organizational Characteristics

  • Locally/community-led organization

Organization Location (less than 140 Characters)

we are located in rural area of MOROGORO TANZANIA

What is the current scale of your organization’s work?

  • Community (working within one or a few local communities within a region)

Website URL


Tell us more about your organization/company (1-2 sentences)

INFINITY EQUALITY LTD is the non government organization addresses poor immunizations service delivery through behavioral communication agents.

Who will work alongside your organization in the project idea? (750 characters)

Strategic partnerships are keys to our approach. We empower caregivers in partnership with local organizations, governments and key community stakeholders. These partnerships capitalise on existing resources and expertise to increase the accessibility and use of immunization services by empowering caregivers. Our collaboration with governments and other NGOs allows the organisation to achieve a wider-reaching impact than could be achieved alone

How many people are on your team?


Tell us more about you and your team

INNOCENT SIRILI: has worked with many organization with expertise in managing teams, monitoring and evaluation of programs including the development of M&E plans, M&E methodologies and indicators; undertaking baseline surveys, process, mid-term, and end-term evaluations; monitoring and evaluating programmes, conducting data quality assessments, interpreting performance results and analysis of the implications of such results in the country context; report writing and promoting research uptake. sixmund salvatory:designing and applying appropriate project management standards for incorporation in the NI Gateway Review Process managing the production of the required deliverables planning and monitoring the project adopting any delegation and use of project assurance roles within agreed reporting structures preparing and maintaining project, stage and exception plans as required managing project risks.

1 comment

Join the conversation:

Photo of Anne-Laure Fayard

Innocent Temba thank you for sharing your idea. It's great to see that you have done some pilots. I'd love to know what you learnt from these pilots and whether some of your learnings have led you to do some changes.
I would recommend checking a few ideas that seem to have synergies with yours and some potential for learning and collaboration:
Enhance Community Capacity to access immunization services in Busia District by Ochola Amosiah 
Women Ambassadors for Vaccine Education (WAVE) by Maidah Mir and her team
MAMA CHANJO: Key Immunization mothers by Temba Vicent 
Male immunization champions: Using “male immunization champions” as immunization promoters by BAGAYA MONICA 
Good luck!