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PIC - Photos in Immunization Clinic

PIC is a service that tackles the problems of poor vaccine record keeping, vaccine disinformation, and low motivation to visit hospitals.

Photo of Youngbae Chee
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Describe what you intend to do and how you'll do it in one sentence (required 250 Characters)

By incorporating a photo booth inside a health clinic and village health workers to hand out photo albums with immunization information, PIC aims to incentivize caregivers to immunize their children.

Explain the idea (less than 2,000 characters)

PIC aims to make immunization a memorable experience. Through our interviews with experts and Kenyan mothers, we identified that the side-effects associated with immunization mars the immunization process. Currently, a mother who returns from the health clinic only recalls the crying baby, rude hospital workers, and long lines. PIC addresses these concerns by providing a service within the clinic and incorporating trusted village health workers. The village health workers will hand out photo albums to caregivers and explain the immunization process with the visual information provided in the album. Within the clinic, there will be a photo booth where the caregivers can take photos with their children. We want to make the experience of visiting a health clinic to be a positive memory. After the photograph is taken, then the caregiver and child will proceed with the doctor for vaccinations. Then, the caregiver and the child will receive the photo, and the photo will have the current date and the next date for the vaccination on the back. The photograph can be kept safely in the photo album. We chose the photo album because of the emotional appeal it has with families and the low risk of misplacing it. The images above showcase Anne-Laure Fayard's work in slums of Kathmandu. She discovered that mothers were extremely happy to have photos taken with their children. While we often take this experience for granted, many mothers in Kathmandu never had even a single photograph of their children. We think that the PIC photographs will be items that many families will cherish, as well as encourage them to return to clinics for immunization. We also aim to rope in a celebrity figure to do a massive radio campaign to dispel myths associated with vaccination.

Which part(s) of the world does this idea target?

  • Eastern Africa

Geographic Focus (less than 250 Characters)

We are focusing on the Eastern Africa region.

Who are your end users and how well do you know them? (750 characters)

Our primary end users are caregivers (particularly mothers) in the most at-risk areas of the region. Village health workers and the immunization clinics can be considered secondary users, however, since they will also be involved in the service. We think that uniting all of these users with PIC will lead to stronger relationships and better experiences between parties, which will ultimately result in increased immunization. We have spoken with multiple people on the ground in Uganda who work tirelessly in promoting immunization, one of which who has become our teammate (Ochola Amosiah). Interviews and feedback from such sources have both supported and shaped our idea.

How is the idea unique? (750 Characters)

Our research has identified numerous obstacles to immunization including 1) misinformation, 2) a low incentive for caregivers to visit immunization clinics, and 3) poor record keeping capabilities. Our idea is unique idea because it simultaneously addresses these three obstacles via a memorable human-centered experience, which is relatively inexpensive and viable to implement. We envision PIC as a “missing link” that can meaningfully connect and encourage a caregiver’s journey from village health works, to clinics, to the home, and back again.

Idea Proposal Stage (Select 1)

  • Prototype: We have done some small tests or experiments with prospective users to continue developing the idea.

How many months are required for the project idea? (140 characters)

It would need to run through the immunization cycle to see if the implementation has worked. (For HepB, it would be 6 months, but varies)

Type of Submitter

  • Other

Organization Location (less than 140 Characters)

New York University

Tell us more about your organization/company (1-2 sentences)

We are part of Design Thinking for Creative Problem Solving in the Graduate Program at NYU's Tandon School of Engineering. We are Design Thinkers trying to solve the issue of the immunization process through a human centered approach.

Who will work alongside your organization in the project idea? (750 characters)

We want to work with youth organizations, clinics, and the healthcare workers in the local area. The youth organizations, such as Ochola Amosiah's "YES" in Uganda can provide photographers to take pictures of the mothers inside the hospital as they wait for immunizations. These groups can also engage with the community through PIC and handing out photo albums to caregivers and educating them about immunizations. The clinic also must engage in the program as they would be providing dates for next immunization on the photos and use the photo album to explain the immunization process to the caregivers. We are happy to work with other idea designers such as Robert Smith's Immunization Shield and global healthcare organizations to grow PIC.

How many people are on your team?

8

Overview of How Your Concept Has Evolved (5-6 sentences):

We had Ongatai from Busia, Uganda (YES) run a prototype of the PIC service in his local immunization clinic. He found that the caregivers (usually mothers) were at first weary of having their picture taken, but after a quick interview about the service, they started posing for our photos. One interesting feedback from caregivers was that they felt more safe when they received the pictures right away during their session at the clinic, so we would love to have a printer at clinics to print out photos. We want to work with printer makers (HP, Canon, Samsung, etc.) to distribute printers throughout clinics. Then the partners can use our service as a cause-marketing campaign, which would benefit both parties.

Viability (3-4 sentences and activity upload):

PIC - Photography in Immunization Clinic Business Canvas. https://canvanizer.com/canvas/rdoQJ2ZhJBm5k

Feasibility (3-4 sentences):

Our service is unique, in that it puts the caregivers in the center of our attention. By providing information about immunization to ease their fears and a memorable experience at the clinic, we believe that it can create a ripple effect within the community. By testing in Busia, Uganda, with the help of YES, we have learned how positively the caregivers reacted when taking pictures with their children. If we had photo printers on site at clinics, we believe that we can improve upon the experience.

Desirability (3-4 sentences and activity upload):

Community Focus (2-3 sentences):

Not only does our service provide a memorable experience with photographs at clinics, we aim to tackle misinformation regarding immunization. Village health workers will be handing out the PIC photo albums, and they will teach the caregivers the truth about immunization and that there is nothing to fear regarding vaccines. The village health workers will be trusted members of each village that have the respect of its people, or local NGO groups. By leveraging existing relationships, we can gain the trust of villagers much more quickly than by being outsiders.

Community Impact (2-3 sentences):

We believe that our service can have a ripple effect in the community. Our service can create a buzz around the community through its service of providing photos at immunization clinics. But moreover, as the village health workers pass on their knowledge regarding vaccines, that knowledge will be much more important in normalizing immunization in rural parts of Africa. We hope to partner with tech companies that can donate printers and cameras and local youth groups that have an interest in photography. With the buy-in from clinics, we believe that it can be a sustainable program.

Attachments (1)

PIC Final Version.pdf

Pages of our PIC photo album that will be distributed by village health workers. The photo album will be used to educate caregivers about immunization and the process, as well as serve as a photo album to keep the photos and keep track when and what types of the immunizations were administered.

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Photo of Isaac Jumba
Team

Hi Youngbae Chee  and team, congratulations on refining your idea and testing it out and for partnering with YES. Excited on how you have applied HCD in the process.

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