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Empowering caregivers through communication interventions

Enhancing the intake of childhood vaccination among rural dwellers, through vaccination communication and sensitization.

Photo of Faith Abeyi
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Describe what you intend to do and how you'll do it in one sentence (required 250 Characters)

Our aim is to increase the intake of childhood vaccination in rural communities, using critical communications strategies that will enhance caregivers' participation, provide support and facilitate decision making.

Explain the idea (less than 2,000 characters)

Nigeria has suffered low rate in eligible child vaccination and this has been attributed to lack of trust, poor access to vaccines, ignorance, religious and social beliefs among other factors. . Hence to break the jinx we will engage in the following: 1. Sensitization; we will visit homes of caregivers, and organize educative programs in public places in order to create awareness and educate parents and other caregivers on the need and benefits of immunization. 2. We will organize training for community volunteers and local health practitioners on various communication skills/ vaccine storage techniques. Which will enable them become more skilled in rural communication processes and vaccine dissemination. 3. We will provide support for caregivers by offering counseling sessions on personal and specific needs, creating parent support groups, provide mobile clinics with vaccine storage kits and any other support needed to facilitate decision making and encourage participation. 4. We will enable communication by translating into local languages through the use of interpreters and available relevant materials 5. We will organize interactive sessions and programs for the community, health service providers and other stakeholders. In order to enable trust, build understanding and acceptance. And this will in turn enhance monitoring, sustainability and encourage community involvement and ownership.

Which part(s) of the world does this idea target?

  • Western Africa

Geographic Focus (less than 250 Characters)

the 9 Niger Delta ( Abia, Akwa Ibom, Bayalsa, cross-River, Delta, Edo, Imo, Ondo and Rivers) states in Nigeria, western Africa

Who are your end users and how well do you know them? (750 characters)

The end users are caregivers in rural communities. Most of which are peasant farmers, with low literacy rate. They are homogenous in nature with intimate relationships and face to face contacts with each other. We are very familiar with the end users as we have worked in/with rural communities in various parts of the Niger Delta region in Nigeria as regards communication interventions, peace keeping and relief intervention projects. under UNDP/EU projects, Niger Delta Development Commission (NDDC) projects and Rivers State government projects.

How is the idea unique? (750 Characters)

Effective communication is critical in ensuring children are adequately vaccinated. But most communications interventions have been developed at national level and implemented locally which results to poor community involvement and participation, because their specific needs are rarely covered. ( However, our project design is tailored towards individual communities, in order to meet their specific concerns and peculiarities as it concerns immunization. And also, enable environment for community involvement and participation.

Idea Proposal Stage (Select 1)

  • Blueprint: We are exploring the idea and gathering the inspiration and information we need to test it with real users.

How many months are required for the project idea? (140 characters)

it will take us approximately 12 months

Organization Name (less than 140 characters)

International Society for Social Justice and Human Rights (ISSJHR)

Type of Submitter

  • We are a registered NGO or Non-Profit Organization

Organizational Characteristics

  • Indigenous-led organization
  • Locally/community-led organization
  • International/global organization (implementing in multiple countries)

Organization Location (less than 140 Characters)

Port- Harcourt, Rivers State, Nigeria.

What is the current scale of your organization’s work?

  • Community (working within one or a few local communities within a region)

Website URL not live

Tell us more about your organization/company (1-2 sentences)

International Society for Social Justice and Human Rights is a civil right organization/NGO saddled with the responsibility to promote the cause of social Justices and human rights as it is defined and widely accepted internationally.

Who will work alongside your organization in the project idea? (750 characters)

Local primary Health centers, CBOs and community leaders

How many people are on your team?


Tell us more about you and your team

Dr. Omenazu Jackson a political scientist serves as the Chancellor of the organization Dr. Stanley Amadi a practising paediatrician for more than 15 years, serves as the program manager of the organisation Mrs. Frankincense Omenazu an accountant is the deputy program manager Maureen Ifeoma Godsaint a practising microbiologist, serves as the welfare coordinator of the organisation. Abeyi Faith Okeoghene a Development/rural communicator, serves as the media officer/project officer 1. Miss chinyere Ihekwoaba an ICT specialist, serves as the ICT officer of the organization Umezurike Okechukwu has a Bachelors degree in Public Health and he serves as the project officer 2

Attachments (1)

Empowering Caregivers.docx

its an action plan that contains the basic activities to be carried out in the project within the various communities.


Join the conversation:

Photo of Temba Vicent

Hi, faith Abey.
Good to see your focus to make caregivers awareness about the immunization services. What kind of criteria will use to select the community volunteers and local health practitioners? How do you consider the intersection of gender? How will you measure the impacts of your idea? what type of critical communications strategies will use?
Thank you

Photo of Faith Abeyi

Thank you Temba Vicent for your comment. since they will be trained, what we look for in volunteers is largely their willingness/availability, and partly their level of influence on the larger community. All primary health practitioners especially those involve in immunization processes and maternal/child care are eligible. I think it’s imperative to get a better grasp on intersectionality as it applies in the individual communities and incorporate it into the work we do in these communities. I feel that marginalized groups- women, have a better chance of making this project successful because, this will be an opportunity in getting all of them, {regardless of their intersecting identities} involve with something that will give them a sense of belonging and help them be impactful. The aim of the project is to enhance caregiver’s participation, provide support and facilitate decision making. The objective of the project is to ensure that all children eligible for immunization within the project life span receive full vaccination. The project will bring about an increase in awareness and participation of caregivers in immunization process in southern Nigeria from 52% to more than 90%, it will improve situation of vaccine intake in the various communities and beyond by almost a 100%. it will reduce child deaths in the country by more than 22%. And it will also encourage grass root participation, acceptance, monitoring and sustainability. Our communication strategies will include: printing of leaflets, posters, publications of comics, handbooks and manuals in local languages, interpersonal/group discussions, the use of opinion leaders and family heads, the use of bill boards, community radios and any other communication strategy that we consider to be effective on the general outcome of the project.