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Books and Shots : Double the Impact

Provide age appropriate picture book along with Immunization as strategy to promote health and early learning

Photo of barry Zuckerman
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Describe what you intend to do and how you'll do it in one sentence (required 250 Characters)

Will advertise by word of mouth , community leader , signs , video of parents reading , ,etc that parents will get a picture book for their child in addition to immunization .abd compare outcomes with group that does not get book .

Explain the idea (less than 2,000 characters)

Parents frequently travel long distances , wait in lines , hear their their child cry to get immunization . Parents are told that this will prevent illness but don’t usually understand that immunization will only prevent small number of selected . So when their child gets sick , they question the helpfulness of immunization and consistent with data , immunization rates fall of after 9 months . I postulate that giving parents a picture book at immunization visit will motivate most parents to return . In my extensive experience globally even illiterate mothers delight in sharing picture books with their young children. Without instruction they point and name the colorful objects ,animals ,etc in the book. This enjoyment can also be accompanied by message that by sharing books . all mothers can help their child start to learn even if they themselves had limited education This is a testable hypothesis and should also include early literacy and language outcomes as well as mother child interaction in addition to immunization adherence. This approach does not preclude other simple suggested efforts to promote immunizations . A study can sort out important contributors to outcome . Basically this approach is a testable effort to promote health and early childhood development and mother child interaction. See above article on Pediatrics that describe related efforts globally

Which part(s) of the world does this idea target?

  • North Africa
  • Eastern Africa
  • Middle Africa
  • Southern Africa
  • Western Africa
  • Caribbean
  • Central America
  • South America
  • Northern America
  • Central Asia
  • Eastern Asia
  • South-eastern Asia
  • Southern Asia
  • Western Asia
  • Eastern Europe
  • Northern Europe
  • Southern Europe
  • Western Europe
  • Oceania

Geographic Focus (less than 250 Characters)

All areas where children need immunizations and promotion of early child development

Who are your end users and how well do you know them? (750 characters)

I have colleagues globally who promote health and early child development and would ask their help to identify sites with early adapters

Idea Proposal Stage (Select 1)

  • Prototype: We have done some small tests or experiments with prospective users to continue developing the idea.

How many months are required for the project idea? (140 characters)

It will take 4-6 months to set up logistics, 2-3 months to pitot implementation and provide itera and then would test outcomes over 2 years

Organization Name (less than 140 characters)

Boston Medical Center

Type of Submitter

  • We are a formal part of a University or Research Institution

Organizational Characteristics

  • Female-led organization
  • Women’s health/rights focused
  • Disabled Persons organization (DPO)
  • Locally/community-led organization

Organization Location (less than 140 Characters)

Boston Ma

What is the current scale of your organization’s work?

  • Global (within 2 or more global regions)

Website URL

Boston Medical Center

Tell us more about your organization/company (1-2 sentences)

We are a not for profit hospital whose mission is care for low income people . We started the Reach out andRead program ; giving books to children at each pediatric visit from 6 months to 5 years . It know reaches 5 million children in US and more globally ( see Pediatrics article ). We have also have significant efforts related to nutrition , HIV and innmunizations globally

Who will work alongside your organization in the project idea? (750 characters)

Will identify key players in selected countries

How many people are on your team?


Tell us more about you and your team

Key team will be made up of individuals known to care about wellbeing of children globally. I am not selling team to you but rather idea


Join the conversation:

Photo of Virology Comics

Hi barry Zuckerman and team,

While the Virtual Reality seems fancy innovation to decrease children fears from needles, it does not solve alone the problem. Animations should be always combined with "reading" for a higher impact and a longer memory re vaccines work mechanism of action, safety etc. This makes your idea very worthy.
Whether won in here or not, we look forward to collaborating with you since we too at Cimaza Virology Comics combine art and science to improve the families' literacy about vaccines. Our initiative has won so far 3 International Awards, last Silver Europe Champion on Vaccines Communication 2018. AND IT IS THE MOST POPULAR at the WHO Vaccines Safety Net. Let's work together!

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