OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Using WhatsApp to Strengthen Household to Primary Healthcare Facility linkage to Improve Vaccination Demand and Uptake.

The model consists of a data platform that facilitates interaction & targeted information exchange between households & primary healthcare.

Photo of Adisa Adeniyi
6 0

Written by

Describe what you intend to do and how you'll do it in one sentence (required 250 Characters)

We will leverage the WhatsApp platform and analysis of social data to improve a) logistics of accessing well-child visits among caregivers, b) precision of campaigns aimed at vaccine hesitancy and c) access to vaccination-specific social support.

Explain the idea (less than 2,000 characters)

GCDF aims to leverage the WhatsApp service to connect underserved households in Iwoland to the primary healthcare system, with focus on improving uptake of well-child visits & the immunization program. The platform will provide customized reminders for vaccination & match caregivers to well-child visit slots optimal for their schedule, using local maps caregiver requests. The platform will also be used to deliver targeted messages addressing vaccine hesitancy from opinion molders, based on household xteristics. Existing practice on vaccination schedule is via written appointment. Parents may forget due to a tight work schedule & daily routines but WhatsApp message as a reminder will address this. Routine vaccination is usually received during well-child visits. Based on our experience, the reasons for limited demand & access to well-child visits & immunization services in Iwoland include: a) vaccine hesitancy due to religious & cultural beliefs b) limited social support for caregivers c) logistical challenges in obtaining well child consultation slots to access vaccination and d) forgotten schedules. This concept integrates three streams of information flow to address the aforementioned problems. a) A platform for household heads: This will serve as a general platform to connect & engage family heads towards motivating provision of social support for caregivers in their families & providing culturally appropriate behavior change messages to address vaccine hesitancy. We plan to mobilize traditional & religious leaders to engage family heads in real time interactions on this platform, as well as provide recorded multi-media messages appropriate for the context. The platform also provides the opportunity to track new births in the community & collect relevant social information about families. b) A primary healthcare facility tracking platform: This will serve as a general platform to connect & engage vaccination. Please see the comment section for details.

Which part(s) of the world does this idea target?

  • Western Africa

Geographic Focus (less than 250 Characters)

Iwo, Osun State, Nigeria.

Who are your end users and how well do you know them? (750 characters)

Our ultimate end-users and beneficiaries are caregivers of young children. However, there are 3 categories of users that will be directly engaged on our platforms: a) family heads b) primary healthcare facility staff & c) community and religious leaders. Iwo, the most populated LGA in Osun State, is a rapidly urbanizing community, but kinship ties are still strongly maintained, even as family members disperse. Family heads or their designees constantly receive information about family members, & the family unit provides social support for family members despite geographic dispersal. Please see the comment section for the remaining part.

How is the idea unique? (750 Characters)

This project is innovative in leveraging the WhatsApp platform in combination with locally drawn maps of geographical distribution of households and healthcare facilities and relevant social data, to optimize access to well-child visits in an area where google maps is not functioning.

Idea Proposal Stage (Select 1)

  • Blueprint: We are exploring the idea and gathering the inspiration and information we need to test it with real users.

How many months are required for the project idea? (140 characters)

It will take us 15 months to set up the platforms and test acceptability and feasibility of the platform.

Organization Name (less than 140 characters)

Guildance Community Development Foundation.

Type of Submitter

  • We are a registered NGO or Non-Profit Organization

Organizational Characteristics

  • Indigenous-led organization

Organization Location (less than 140 Characters)

We are registered in Nigeria and we are base in Iwo, Osun State, Nigeria.

What is the current scale of your organization’s work?

  • Community (working within one or a few local communities within a region)

Website URL

www.guildance.org

Tell us more about your organization/company (1-2 sentences)

GCDG is a community based organisation working in the area of community health, reproductive health & child health in the urban community of Iwo, Osun State, Nigeria. GCDF is well known for its community mobilization and networks in the western part of Osun state.

Who will work alongside your organization in the project idea? (750 characters)

We intend to partner with local government authorities in Iwo, Ola-Oluwa and Ayedire local governments. We will also draw on pre-existing relationships with the council of traditional rulers and religious bodies in Iwoland.

How many people are on your team?

7

Tell us more about you and your team

(i). Kabiru Adeniyi: He is chartered accountant & project management expert with deep experience in managing community projects. He will serve as project director & provide overall technical & administrative leadership & expertise. He will also serve as the primary liaison with donor on management & technical matters. ii) Moshood Omotayo: He is a physician with doctoral training in global maternal & child health & Implementation research. He serves as a non-executive director for the organization & will provide technical guidance on project design & evaluation. (iii) Accountant: Mr Abiodun Olusola will be responsible for all aspects of financial management of this programs, working collaboratively to ensure compliance with GCDF internal policies & procedures as well as donor regulations (iv) Monitoring & Evaluation Advisor: Babatunde Muahaley Badr. v. Mr Sarafa Ibrahim: Information Technology Manager. He is going to be in charge of IT related functions.
View more

Team (3)

Adisa's profile
Jubril Akintayo's profile
Jubril Akintayo

Role added on team:

"Program Manager: Represent company brand in industry conferences, meetings and workshops. Manage and monitor grants and prepare funding reports. Provide guidance and maintain frequent communications with program partners. Analyze and troubleshoot program challenges. Develop best practices to improve overall program performance Assist in budget preparation and expense management activities for programs. Identify and contact new program partners for business expansion."

Tunde 'Afrika''s profile
Tunde 'Afrika' Badru

Role added on team:

"Monitoring & Evaluation Advisor work in close coordination with the Project Director. He is also responsible for putting in place mechanisms to take stock of current practices in all areas of work, provide guidelines in the promotion of learning methods and best practices across the organisation. He shall coordinate the training of GCDF staff at the Secretariat and in Area Programmes in the use of monitoring tools & promote awareness of learning methods & best practices across the organisation."

6 comments

Join the conversation:

Comment
Spam
Photo of Tunde 'Afrika' Badru
Team

Similar to the other GCDF idea, leveraging on the opportunity that WhatsApp brings is an efficient way to ensure that no household is excluded in the administration of vaccines. In recent years, WhatsApp has become Nigeria's biggest communication platform, helping to reach those in nooks and cranies where other media cannot easily reach. GCDF is pioneering unique and innovative means of medicare distribution and I would recommend her for support from any quarter willing to give it.

Spam
Photo of Isaac Jumba
Team

Thank you Adisa Adeniyi  for your idea. We really like your thoughts on intergrating modern messaging to provide services. To help the community further understand your idea, could you share on:
1. Data/statistics around internet penetration and affordability of smart phones for your target users and could you tell us more about them?
2. What are your thoughts around data privacy given that this is personal information about caregivers and their young ones.
3. What light experiments are you thinking about trying out to test your idea.

Looking to see your idea grow.

Spam
Photo of Adisa Adeniyi
Team

@Isaac Jumba Space is the limiting factors here but those points you raised has been address as the concept note now revised;

Using WhatsApp to Strengthen Household to Primary Healthcare Facility linkage to Improve Vaccination Demand and Uptake.

The model consists of a data platform that facilitates interaction & targeted information exchange between households & primary healthcare.

Describe what you intend to do and how you'll do it in one sentence (required 250 Characters)

We will leverage the WhatsApp platform and analysis of social data to improve a) logistics of accessing well-child visits among caregivers, b) precision of campaigns aimed at vaccine hesitancy and c) access to vaccination-specific social support.

Explain the idea (less than 2,000 characters)
GCDF aims to leverage the WhatsApp service to connect underserved households in Iwoland to the primary healthcare system, with focus on improving uptake of well-child visits & the immunization program. The platform will provide customized reminders for vaccination & match caregivers to well-child visit slots optimal for their schedule, using local maps caregiver requests. The platform will also be used to deliver targeted messages addressing vaccine hesitancy from opinion molders, based on household characteristics. Existing practice on vaccination schedule is via written appointment. Parents may forget due to a tight work schedule & daily routines but WhatsApp message as a reminder will address this.

Routine vaccination is usually received during well-child visits. Based on our experience, the reasons for limited demand & access to well-child visits and immunization services in Iwoland include: a) vaccine hesitancy due to religious & cultural beliefs b) limited social support for caregivers c) logistical challenges in obtaining well child consultation slots to access vaccination and d) forgotten schedules. This concept integrates three streams of information flow to address the aforementioned problems:

a) A platform for household heads: This will serve as a general platform to connect & engage family heads towards motivating provision of social support for caregivers in their families & providing culturally appropriate behavior change messages to address vaccine hesitancy. We plan to mobilize traditional & religious leaders to engage family heads in real time interactions on this platform, as well as provide recorded multi-media messages appropriate for the context.

The platform also provides the opportunity to track new births in the community & collect relevant social information about families.

b) A primary healthcare facility tracking platform: This will serve as a general platform to connect & engage vaccination & child care staff across healthcare facilities. This will serve as a forum for up-to-date tracking of vaccine availability & patient traffic at the child care clinics.

c) A data analysis & matching operation: This operation will process the information from the two platforms cited above towards: a) providing timely reminders for family heads to reach out to caregivers for impending immunization schedule b) match caregivers with the most proximate facility with vaccine availability and compatible timing, and confirm appointments with facility staff on the caregiver’s behalf to ease the logistical burden and

c) target behavior change messages to family heads with precision based on social characteristics.

Spam
Photo of Adisa Adeniyi
Team

Which part(s) of the world does this idea target?
´éº Western Africa

Geographic Focus (less than 250 Characters)
Iwo, Osun State, Nigeria.

Who are your end users and how well do you know them? (750 characters)
Our ultimate end-users and beneficiaries are caregivers of young children. However, there are 3 categories of users that will be directly engaged on our platforms: a) family heads b) primary healthcare facility staff & c) community and religious leaders
Iwo, the most populated LGA in Osun State, is a rapidly urbanizing community, but kinship ties are still strongly maintained, even as family members disperse. Family heads or their designees constantly receive information about family members, & the family unit provides social support for family members despite geographic dispersal. The influence & reach of family heads puts them in a position to serve not only as an effective means to reach caregivers but also an opportunity to mobilize the traditional social support system for caregivers.

In our current work involving deworming & Vitamin A supplementation campaigns, our experience is that family heads & their designees almost universally have access to WhatsApp services & have effective traditional networks for reaching caregivers within their families. However, we do not have formal survey data currently, but we plan to collect relevant data to test our perception more formally.

The second target population for direct engagement includes the staff of healthcare facilities. There are healthcare facilities in Iwo. We are planning to motivate them to provide regular updates about availability of vaccines & well-child consultations, towards generating customized information to optimize the logistics of accessing healthcare & vaccination services for caregivers. We plan to test the feasibility of this concept by piloting use of the WhatsApp platform & data provision process with 3 facilities over a few weeks.

The third population for direct engagement comprises opinion molders such as religious & traditional leaders. We plan to obtain recorded behavior change messages to be sent to household heads. We have closely worked with religious & community leaders in Iwoland on multiple projects over the years & have developed deep working relationships in this context.

How is the idea unique? (750 Characters)
This project is innovative in leveraging the WhatsApp platform in combination with locally drawn maps of geographical distribution of households and healthcare facilities and relevant social data, to optimize access to well-child visits in an area where google maps is not functioning.

Idea Proposal Stage (Select 1)
´éº Blueprint: We are exploring the idea and gathering the inspiration and information we need to test it with real users.
How many months are required for the project idea? (140 characters)
It will take us 15 months to set up the platforms and test acceptability and feasibility of the platform.
Organization Name (less than 140 characters)
Guildance Community Development Foundation.

Spam
Photo of Adisa Adeniyi
Team

Type of Submitter
 We are a registered NGO or Non-Profit Organization
Organizational Characteristics
 Indigenous-led organization
Organization Location (less than 140 Characters)
We are registered in Nigeria and we are based in Iwo, Osun State, Nigeria.
What is the current scale of your organization’s work?
 Community (working within one or a few local communities within a region)
Website URL
www.guildance.org
Tell us more about your organization/company (1-2 sentences)
GCDG is a community based organisation working in the area of community health, reproductive health & child health in the urban community of Iwo, Osun State, Nigeria. GCDF is well known for its community mobilization and networks in the western part of Osun state.
Who will work alongside your organization in the project idea? (750 characters)
We intend to partner with local government authorities in Iwo, Ola-Oluwa and Ayedire local governments. We will also draw on pre-existing relationships with the council of traditional rulers and religious bodies in Iwoland.
How many people are on your team?
7
Tell us more about you and your team
(i). Kabiru Adeniyi: He is chartered accountant & project management expert with deep experience in managing community projects. He will serve as project director & provide overall technical & administrative leadership & expertise. He will also serve as the primary liaison with donor on management & technical matters. ii) Moshood Omotayo: He is a physician with doctoral training in global maternal & child health & Implementation research. He serves as a non-executive director for the organization & will provide technical guidance on project design & evaluation. (iii) Accountant: Mr Abiodun Olusola will be responsible for all aspects of financial management of this programs, working collaboratively to ensure compliance with GCDF & donor rule. iv. Mr Sarafa Ibrahim: Information Technology Manager. He is going to be in charge of IT related functions. v. Mrs Wakilat Ganiyu will handle Human Resources matters like recruitment and training.

Spam
Photo of Adisa Adeniyi
Team

Most of our end users are currently using smart phone. They are parents/caregivers, religion leaders, traditional leaders, health workers and community leaders currently using the smart phone to access health information. Many of them can conveniently buy smart phone and they have access to internet.

Guildance Community Development Foundation has policy not to share or disclose parent’s/caregivers, health workers, traditional leaders, household heads and community leader’s information to any outside party. We also have a policy of not sending mail to parent’s/caregivers, health workers, traditional leaders, household heads and community leaders on behalf of other organizations.

Privacy and Security

WhatsApp already built end-to-end encryption into the app. When end-to-end encrypted, user’s information being photos, message, videos, voice messages, documents, and calls are secured from falling into the wrong hands.

Security by Default
WhatsApp's end-to-end encryption is available when user and the receiver of message use WhatsApp. Many messaging apps only encrypt messages between user and the receiver, but WhatsApp's end-to-end encryption ensures only the user and the receiver can read what is sent, and nobody in between, not even WhatsApp. This is because messages are secured with a lock, and only the recipient and user have the special key needed to unlock and read them. For added protection, every message send has its own unique lock and key. All of this happens automatically: no need to turn on settings or set up special secret chats to secure the messages.

The light experiments we are trying to test are:
i. To test WhatsApp platform in connecting household heads and the platform will be used to collect up-to-date information about child births and track immunization receipt.
ii. To test customized reminders for vaccination and match caregivers to well-child visit slots optimal for their schedule, using local maps caregiver requests