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Using WhatsApp to Strengthen Household to Primary Healthcare Facility linkage to Improve Vaccination Demand and Uptake.

The model consists of a data platform that facilitates interaction & targeted information exchange between households & primary healthcare.

Photo of Adisa Adeniyi
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Describe what you intend to do and how you'll do it in one sentence (required 250 Characters)

We will leverage the WhatsApp platform and analysis of social data to improve a) logistics of accessing well-child visits among caregivers, b) precision of campaigns aimed at vaccine hesitancy and c) access to vaccination-specific social support.

Explain the idea (less than 2,000 characters)

GCDF aims to leverage the WhatsApp service to connect underserved households in Iwoland to the primary healthcare system, with focus on improving uptake of well-child visits & the immunization program. The platform will provide customized reminders for vaccination & match caregivers to well-child visit slots optimal for their schedule, using local maps caregiver requests. The platform will also be used to deliver targeted messages addressing vaccine hesitancy from opinion molders, based on household xteristics. Existing practice on vaccination schedule is via written appointment. Parents may forget due to a tight work schedule & daily routines but WhatsApp message as a reminder will address this. Routine vaccination is usually received during well-child visits. Based on our experience, the reasons for limited demand & access to well-child visits & immunization services in Iwoland include: a) vaccine hesitancy due to religious & cultural beliefs b) limited social support for caregivers c) logistical challenges in obtaining well child consultation slots to access vaccination and d) forgotten schedules. This concept integrates three streams of information flow to address the aforementioned problems. a) A platform for household heads: This will serve as a general platform to connect & engage family heads towards motivating provision of social support for caregivers in their families & providing culturally appropriate behavior change messages to address vaccine hesitancy. We plan to mobilize traditional & religious leaders to engage family heads in real time interactions on this platform, as well as provide recorded multi-media messages appropriate for the context. The platform also provides the opportunity to track new births in the community & collect relevant social information about families. b) A primary healthcare facility tracking platform: This will serve as a general platform to connect & engage vaccination. Please see the comment section for details.

Which part(s) of the world does this idea target?

  • Western Africa

Geographic Focus (less than 250 Characters)

Iwo, Osun State, Nigeria.

Who are your end users and how well do you know them? (750 characters)

Our ultimate end-users and beneficiaries are caregivers of young children. However, there are 3 categories of users that will be directly engaged on our platforms: a) family heads b) primary healthcare facility staff & c) community and religious leaders. Iwo, the most populated LGA in Osun State, is a rapidly urbanizing community, but kinship ties are still strongly maintained, even as family members disperse. Family heads or their designees constantly receive information about family members, & the family unit provides social support for family members despite geographic dispersal. Please see the comment section for the remaining part.

How is the idea unique? (750 Characters)

This project is innovative in leveraging the WhatsApp platform in combination with locally drawn maps of geographical distribution of households and healthcare facilities and relevant social data, to optimize access to well-child visits in an area where google maps is not functioning.

Idea Proposal Stage (Select 1)

  • Blueprint: We are exploring the idea and gathering the inspiration and information we need to test it with real users.

How many months are required for the project idea? (140 characters)

It will take us 15 months to set up the platforms and test acceptability and feasibility of the platform.

Organization Name (less than 140 characters)

Guildance Community Development Foundation.

Type of Submitter

  • We are a registered NGO or Non-Profit Organization

Organizational Characteristics

  • Indigenous-led organization

Organization Location (less than 140 Characters)

We are registered in Nigeria and we are base in Iwo, Osun State, Nigeria.

What is the current scale of your organization’s work?

  • Community (working within one or a few local communities within a region)

Website URL

Tell us more about your organization/company (1-2 sentences)

GCDG is a community based organisation working in the area of community health, reproductive health & child health in the urban community of Iwo, Osun State, Nigeria. GCDF is well known for its community mobilization and networks in the western part of Osun state.

Who will work alongside your organization in the project idea? (750 characters)

We intend to partner with local government authorities in Iwo, Ola-Oluwa and Ayedire local governments. We will also draw on pre-existing relationships with the council of traditional rulers and religious bodies in Iwoland.

How many people are on your team?


Tell us more about you and your team

(i). Kabiru Adeniyi: He is chartered accountant & project management expert with deep experience in managing community projects. He will serve as project director & provide overall technical & administrative leadership & expertise. He will also serve as the primary liaison with donor on management & technical matters. ii) Moshood Omotayo: He is a physician with doctoral training in global maternal & child health & Implementation research. He serves as a non-executive director for the organization & will provide technical guidance on project design & evaluation. (iii) Accountant: Mr Abiodun Olusola will be responsible for all aspects of financial management of this programs, working collaboratively to ensure compliance with GCDF internal policies & procedures as well as donor regulations (iv) Monitoring & Evaluation Advisor: Babatunde Muahaley Badr. v. Mr Sarafa Ibrahim: Information Technology Manager. He is going to be in charge of IT related functions.
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Team (3)

Adisa's profile
Jubril Akintayo's profile
Jubril Akintayo

Role added on team:

"Program Manager: Represent company brand in industry conferences, meetings and workshops. Manage and monitor grants and prepare funding reports. Provide guidance and maintain frequent communications with program partners. Analyze and troubleshoot program challenges. Develop best practices to improve overall program performance Assist in budget preparation and expense management activities for programs. Identify and contact new program partners for business expansion."

Tunde 'Afrika''s profile
Tunde 'Afrika' Badru

Role added on team:

"Monitoring & Evaluation Advisor work in close coordination with the Project Director. He is also responsible for putting in place mechanisms to take stock of current practices in all areas of work, provide guidelines in the promotion of learning methods and best practices across the organisation. He shall coordinate the training of GCDF staff at the Secretariat and in Area Programmes in the use of monitoring tools & promote awareness of learning methods & best practices across the organisation."


Join the conversation:

Photo of Tunde 'Afrika' Badru

Similar to the other GCDF idea, leveraging on the opportunity that WhatsApp brings is an efficient way to ensure that no household is excluded in the administration of vaccines. In recent years, WhatsApp has become Nigeria's biggest communication platform, helping to reach those in nooks and cranies where other media cannot easily reach. GCDF is pioneering unique and innovative means of medicare distribution and I would recommend her for support from any quarter willing to give it.

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