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Using Social Data for Learning and Decision-Making

Strategic and effective use of quantitative and qualitative data is vital for the success of demand generation efforts and provides a strong foundation for monitoring, learning, making adjustments and communicating the success of interventions.

Ideas in this category may rely on data systems and tools to appropriately understand real-time status of caregiver experience. Some approach examples include:

  • Using available tools, including rapid surveys, to better understand barriers and enablers to uptake, and to design effective evidence-based interventions
  • Integrating social data collection into routine monitoring systems wherever possible
  • Monitoring implementation systematically, if necessary investing in the required human
    resources at national and/or sub national levels


Some successful examples already noted in the field:

  • Building out tools or systems that conduct periodic larger scale surveys, or streamline broader health surveys for the purpose of better understanding priorities and needs for demand generation, over time

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Leveraging existing resources with bottom-up storytelling workshops for impactful healthcare engagement.

Leveraging existing resources with bottom-up storytelling workshops for impactful healthcare engagement.

Photo of Claudia Barcha Diaz
5 12

geomap your social network's health behaviors, using social encouragement to empower vaccine hesitant parents to vaccinate their kids

geomap your social network's health behaviors, using social encouragement to empower vaccine hesitant parents to vaccinate their kids

Photo of Patricia Bai
6 0