Young & Alive Music Fellowship
Fostering young musicians into becoming agents of social change
Explain your project idea (2,000 characters)
Music is a powerful tool that can promote, inspire, and challenge behavior. A well-composed song can plant the seeds for self-efficacy in navigating difficult or sensitive interpersonal communication. When people listen to music, they usually don't think of the meanings of the song. Because of this, some people, like parents are concerned that explicit pop music can affect youth's health and behavior negatively. Some people, like the youth listening to it, don't see explicit pop music having a negative affect but a positive one. There are many perspectives on this topic coming from parents, children, sociologist, counselors, psychologist, and even doctors. Although there has been many researches done pertaining to if music content affects youth negatively or positively, people are positive that either way, it does have some affect on youth.
With the Young & Alive Music Fellowship program, we seek to identify, recruit and train 10 young talented musicians who can potentially become famous artist on Entertainment Education and how they can use their music for positive social behaviour change. This program will give birth to a pool of young artists who will always be conveying positive messages by eliminating explicit content such as drugs, violence and women objectification in, their contents but also be role models and positive influencers to their fellow artists, while keeping their music as entertaining as possible.
Our training will cover most of the sensitive social issues that affects the community such as gender issues, sexual violence, sexual rights, civic engagement, environmental issues and youth power. The fellowship will also cover music courses as part of artistic development and introduction to music business.
Being part of this program will also expose artists to various platforms and giving them the opportunity to be visible such as media houses and other talent management platforms to further their careers.
Who are the beneficiaries? (1,000 characters)
Our beneficiaries are the 10 young artists that will be recruited for the program each year. 10 of which five will be girls and five will be boys. They are going to benefit from the trainings, access to music production studios, technical support and having their work published at the end of the program.
These artists will be recruited through a form of competition, where a call for artists will be made weeks before the beginning of the project. Artist will have to submit their original or cover work plus writing a short essay explaining why they want to be part of the program. Artists will be selected based on their talents and willingness to use their music for social good.
How is your idea unique? (1,000 characters)
Often times, artists in countries like Tanzania do not have a platform to nurture their talents and being provided with a good guidance as they prepare to pursue their career. Most of them learn from the existing figures who most of the time only focuses on what sells as compared to the social impact their music has to the communities. This project creates a platform for both artistic development and contribute to the social development movement by creating public figures with knowledge, passion and skills to promote social behaviour change among young people and the community at large.
Idea Proposal Stage (choose one)
Initial Design: I am exploring the idea, gathering the inspiration and information I need to test it with real users.
Tell us more about your organization/company (1 sentence and website URL)
Young and alive initiative (YAAI) is a Tanzanian youth-led nonprofit organisation. The mission of the organization is to actively engage and empower young professionals and talented youth with the skills, knowledge and resources needed to become advocates of youth development.
One of our artists singing at one of the Ubongo na Flava events
Deputy Speaker of the United Republic of Tanzania Parliament launching "Ubongo na flava" project
The launch of "Ubongo na Flava" project, run by Young And Alive Initiative. The project uses music to reach out to young people with information about Sexual Reproductive Health issues including Family Planning.
YAAI approach is using young people’s talents and skills through Innovation art and ICT to advocate for youth development.
Organization Filing Status
Yes, we are a registered non-profit.
In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.
We are currently implementing a project called "Ubongo Na Flava". This project engages local artists in doing community mobilisation to be able to disseminate Sexual Reproductive Health messages young people.
Working with these artists has helped us understand what most artists are missing. They are expected to be public figure, a status that comes with a responsibility. But they don't have a platform to learn about social good even when they need it.
Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).
Both topics are influenced in some way here in Tanzania. Peace and prosperity is highly influenced by political tension, corruption, social economic status of the people and poor access to social services such as health and education. Planet is highly impacted by environmental degradation as the results of human social economic activities and behaviour. This is mostly the result of poor understanding in environmental conservation and inadequate local data to support climate change.
Who will work alongside your organization in the project idea? (1,000 characters)
Young And Alive Initiative has a variety of partners that has worked with in the past. These are local youth-led organisations, National and International NGOs, coalition and the government.
The aim is to tap into the network of partner and determine partners who will be interested in being part of the project.
Specifically, YAAI is looking to partner with Johns Hopkins University Centre for Communication Programs (JHU CCP) and leverage on their expertise in Entertainment Education.
Please share some of the top strengths identified in the community which your project will serve (500 characters)
In Tanzania there is a surge of up and coming young artists who are actively finding their way into the pop/urban music scenery in the country. It is believed that in urban settings, every 5 house hold has at least 1 artist.
How many months are required for the project idea? (500 characters)
Twelve (12) months for the full cycle of the project
Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)