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North Korean Refugees Rescue Program Fundraising using Growth Hacking and Design Thinking

Use empathy, rapid experimentation and other innovative methods to promote and fundraise a North Korean refugees rescue program.

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Explain your project idea (2,000 characters)

Our project aims to use the techniques(such as Design Thinking and Growth Hacking) used by for-profit start ups for our promotion of a non-profit initiative i.e to fundraise for a North Korean refugee rescue program : https://www.refugeerescues.org/.

As part of the project, our team of human-centered designers and growth hackers plans to create a fundraising team in the website of Liberty in North Korea NGO: https://www.libertyinnorthkorea.org/

As opposed to reaching out to donors straight-away, we plan to make a qualitative empathic research on motivations and expectations of potential donors first. Using the qualitative research, we plan to re-frame the problem statement so that we can come up with more human-centered ideas.

We then plan to use the rapid experimentation techniques of Growth Hacking to validate the promotion/marketing ideas to inspire the potential donors to contribute for our initiative.

This capital raised in this fundraiser project would go towards funding the fantastic rescue program run by Liberty in North Korea. North Koreans trying to escape the oppressive regime they live under face an almost impossible job of traveling about 3000 miles in land, water and air on their way to freedom and safety. Liberty in North Korea NGO assist these refugees find their way to safety by providing transportation, guidance & collaboration and hence are in need of resources to fund their life-saving operations. We look forward to contributing to their cause using our unique methods and perspective.

In conclusion, our project aims to act as a Bridge between the refugees from North Korea looking to survive and the helping hands from the rest of the world.

Who are the beneficiaries? (1,000 characters)

North Korean refugees fleeing their oppressive regime on their way to safety and freedom.

How is your idea unique? (1,000 characters)

We are planning to run our non-profit initiative with best practices followed usually by for-profit startups : namely Growth Hacking and Design Thinking.

Idea Proposal Stage (choose one)

  • Initial Design: I am exploring the idea, gathering the inspiration and information I need to test it with real users.

Organization Filing Status

  • Other

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

The inspiration for the project is the amazing work done by the Liberty in North Korea - which is well described in this YouTube video : https://www.youtube.com/watch?v=eJNbH6tR3qU

Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).

Since the North Korean Refugees can act as the best change agents, this initiative can potentially lead to peace in the region.
There are various examples of refugees leading prosperous lives once they are safely settled in an inclusive society - https://www.libertyinnorthkorea.org/rescue-refugees/
The current situation in North Korea is being watched closely by the whole world and North Korea's Nuclear program is one of the most important crisis situations we face. Rescuing refugees and creating awareness among the refugee communities about the North Korean regime and the outside world is a good place to start in order to solve the crisis.

Please share some of the top strengths identified in the community which your project will serve (500 characters)

Grit and motivation shown by the refugees to survive.

Geographic Focus

Trail of North Korean refugees - usually China, Laos, Myanmar, Thailand and South Korea.

How many months are required for the project idea? (500 characters)

6 - 18 months

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No

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