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Universal screening and universal intervention for every child

A digital integrated system to help every child reach their full potential by connecting parents, providers, educators, and local resources

Photo of Dr. Jin Lee
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Explain your project idea (2,000 characters)

Nobel Laureate James Heckman calculated that there's $17 return for every dollar invested in early childhood, making it one of the highest ROI that a society can achieve. Yet mental health is a global systemic issue. Even in the USA, 1 in 4 children is at moderate or high risk for developmental delays, resulting one million kids enter school with undiagnosed disabilities each year. In China, it’s 1 in 3 children while in India, it’s closer to 1 in 2 children. When undetected and untreated, developmental delays can lead to early school failure and attendant social and emotional problems. Risk of developmental delays nearly doubles for children of parents in poverty, or who have less than a high school education. Children at risk of developmental issues are vulnerable to academic underachievement, under or unemployment, lack of friends and supportive relationships, and higher rates of heart disease, obesity, and diabetes later in life. With the help of the community, early screening can lead to earlier intervention. Hence reducing cost and worry for all caretakers of children, allowing every child to reach their full potential, and ensuring national peace and prosperity. To do so, BabyNoggin has built an end-to-end child health & wellness digital platform, that: 1) empowers all caretakers of children to self-screen for violence, food insecurities, mental, behavioral, and developmental issues via an app with detailed video and text instructions, that are clinically validated 2) automates scoring to save training time and eliminate human scoring errors Teaches caretakers developmentally appropriate activities to help promote their child’s development at the right time of need 3) suggests local community health workers, health specialists for the 11-25% of kids who screened to be high risk and allow caretakers to connect through telemedicine for further evaluation. 4) allows secured parent-expert communications for long-term intervention and coaching

Who are the beneficiaries? (1,000 characters)

Our beneficiaries are children ages 0-8 and their families, teachers, health providers, policy makers in underserved areas of the US, China, and Myanmar, to: -Increase parental understanding of their child development and peace of mind so that they don’t always have to wait for an expert advice -Increase parent-provider engagement and satisfaction -Increase screening rate -Increase referral rate to early intervention services -Decrease spending on treatment of mental and developmental issues that later on will cost the society even more on health, education, and judiciary systems -Have real-time, society-wide health data to change policy in training more pediatric specialists, increase reimbursement incentives, and have public funds in place to expand services and help more low-income families in need.

How is your idea unique? (1,000 characters)

In order to reach universal screening, we need an intuitive, easy to scale, technology platform that will save time, able to refer easily, and get the final diagnosis back to the experts; all the while guiding parents through each step with ease. BabyNoggin partnered with leading experts to enhance the reach and usability of the screening tools. BabyNoggin also addresses the literacy gap by including graphical, short animations, or video illustrations. Using technology to collect aggregate data will also allow communities to understand how their children are growing and developing, and help influence policy. BabyNoggin’s innovative approach has garnered the attention in the top 3 medical journal, The Lancet’s Child & Adolescent Health Journal. The editor praised BabyNoggin as “easy to use, instructive, and fun… In the right direction towards early detection and treatment of developmental problems in young children.”

Idea Proposal Stage (choose one)

  • Early Adoption: I have completed a pilot and analyzed the impact of that pilot on the intended users of the idea. I have begun to expand the pilot for early adoption.

Tell us more about your organization/company (1 sentence and website URL)

Qidza Inc’s mission is to help ALL children reach their full potential through early screening, early intervention, and better health outcomes via scalable and human-centered technology; our first product is www.babynoggin.com.

Expertise in sector

  • 7+ years

Organization Filing Status

  • Yes, we are a registered social enterprise.

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

When I became pregnant with my first child, it dawned on me that If I, an Oxford-trained child psychologist need help to monitor my child’s developmental, other parents can use the help too. I then left a venture capital job to focus on the mission full time. When my child turned 18 months and was having word regressions, I became one of the 4 families who had to convince my pediatrician refer to a specialist, self-refer into local resources, and wait 4 months to get a confirmed diagnosis.

Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).

To build a healthier and stronger nation, we need healthy and strong children. Everyone benefits when our kids are able to learn at their optimal level, graduate from higher education, secure better jobs, have better health, not be reliant on the welfare system, and contribute more to the society. Yet 1 in 4 American kids under age 5 is at risk of developmental delay. This risk doubles when parents live in poverty and have less than a high school education. Research shows that most parents have valid concerns; but they are often dismissed by experts with “Don’t worry! Sooner or later they will catch up. Let’s wait for a few months and see.” When every one of us learning the signs of delays, advocating for our kids early, and together, we can change the existing system, help close America’s achievement, and income gap, to achieve peace and prosperity for all.

Who will work alongside your organization in the project idea? (1,000 characters)

To reach universal screening for all kids, we have engaged with many partners around the world: 1) USA: Silicon Valley community foundation and 211 LA where they will continue to help identify and advocate service providers in healthcare (such as general pediatric clinics) or education (preschools) that focus on underserved families with low literacy or income level to pilot BabyNoggin 2) China: CDC- National center for women and children’s health, provided insights how we can be helpful for Chinese children. Multiple birthing hospitals and pediatricians are interested in piloting 3) Myanmar: Tag International Development is interested in incorporating and piloting BabyNoggin in their “a Drop of Milk: enhancing Maternal and infant health in Myanmar” project

Please share some of the top strengths identified in the community which your project will serve (500 characters)

To serve underserved populations in the US, we’ve forged formal partnerships with established nonprofits as well as had multiple conversations with state entities, healthcare providers, early care educators In China, we’ll continue to seek national support at the same time empowering parents themselves to learn, self screen, and refer to experts to help their child. In Myanmar, the communities already developed deep connection with TAG who can help with project hand-holding

Geographic Focus

Underserved populations in the USA, China, and Myanmar.

How many months are required for the project idea? (500 characters)

2.5 years. For the first year, we would like to focus exclusively in the USA to refine our product, piloting process, and metric gathering. Then we’ll translate all content, localize the wording, images, and referral pathways with user feedbacks from Chinese and Burmese partners. We anticipate to pilot it in China and Myanmar in the beginning of the second year.

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No

34 comments

Join the conversation:

Comment
Photo of Joseph null
Team

In line with my promise, the learning management system for the gifted and talented is now up @ https://gladstar.sch.ng and you need to register on the platform by click "Become a teacher" tab. You will be able to creat courses. We will pay you 70% of the revenue earned on your courses.

Photo of Jennifer Hart
Team

Dr. Lee, I am so impressed by your vision to make sure that universal screening is available to children around the world. As a former early childhood special education teacher, I have seen first hand the impact of early screening and intervention in the lives of my students. I am so excited to see how your app will help so many more children and their families access information and services!

Photo of Dr. Jin Lee
Team

thanks Jennifer- hopefully we can bring this to more kids in need!

Photo of Courtney
Team

Hi Dr. Lee. What a wonderful idea! Is BabyNoggin a free app? How many children can be entered and stored by one user? Is there any interest in eventually expanding to Latin America and the Caribbean? Nice work!

Photo of Dr. Jin Lee
Team

We sell BabyNoggin platform to pediatricians and early childhood educators so that they can offer to families for free. We are adding multi-children functionality soon. Our platform is already in English and Spanish so we are also having conversations in Latin America. Would love to learn more about your work and how we can partner. Please email us at info@babynoggin.com

Photo of Isaac Jumba
Team

Hello Dr. Jin Lee , thank you for sharing this great idea on the platform. One thing that I am excited about is the interest among the community members on being part of the movement you are building and being potential users to your app.

1. It might be interesting for you to share with us on how the pilot has been so far in terms of: number of app dowloads, average app usage time, feedback on the app so far and any other metrics or insights that you have collected so far.
2. Could also share more about your business model around the app?
3. I wonder if there are any challenges of difficulties that your project has encountered, which the community might help, or if there maybe any sort of support that the platform migh provide in helping you move forward.
I'm excited about the idea progressing and the potential collaborations.

Photo of Dr. Jin Lee
Team

Hi Isaac, thanks for the detail questions. I'm happy to answer them in detail and give you a product demo over a web call. Happy to chat further at info@babynoggin.com

Photo of Avishaan Sethi
Team

Excited to be a part of this movement!

Photo of Dr. Jin Lee
Team

:)

Photo of Willoughby Eunice
Team

Am definitely interested in this. Awaiting it's use here in Africa. Lagos, Nigeria to be precise.
#teambabyapp

Photo of Dr. Jin Lee
Team

would love to partner if there's interest! happy to chat further at info@babynoggin.com

Photo of Vicky
Team

Excited to bring universal screening and early intervention solutions to our communities.

Photo of Dr. Jin Lee
Team

Would love to partner!

Photo of Monica Luu
Team

Wonderful app that really has the potential to facilitate developmental screening and aid parents through the difficult process of parenting.

Photo of Dr. Jin Lee
Team

Thank you Monica. Our mission is to help every child- hope we can achieve the goal sooner, together.

Photo of BR
Team

As a dad of a 2 year old and software engineering, I really look forward to this app being available for all families. Keep up the great work!

Photo of Dr. Jin Lee
Team

Thank you BR. Our mission is to help every child- hope we can achieve the goal sooner, together.

Photo of Haseeb Shaikh
Team

Nice to see a truly innovative solution to a worldwide health issue.

Photo of Dr. Jin Lee
Team

Thank you Haseeb. Our mission is to help every child- hope we can achieve the goal sooner, together.

Photo of Vidhya Shanker
Team

Great idea--caretakers are somewhat like first responders. In situations where children are experiencing adverse experiences and developmental delays, they can make all the difference for a child's future. Our project would definitely benefit from caregivers' training and participation in early childhood screening.

I'm curious to know how the instrumentation was developed and how it may or may not account for cultural differences in children's expression of independence or interdependence, for example.

Photo of Dr. Jin Lee
Team

Thanks, Vidhya. We would love to partner up to help kids. the instruments were pre-approved by the American Academy of Pediatrics a decade ago and has been translated into 20+ languages and customized to their cultural needs. Happy to answer more questions via info@babynoggin.com

Photo of Andrea
Team

This saves parents years of time when a child is diagnosed early.

Photo of Dr. Jin Lee
Team

Thank you Andrea. Our mission is to help every child- hope we can achieve the goal sooner, together.

Photo of Virpal Singh
Team

An absolutely necessary solution in an age where one delay can make a world of difference.

Photo of Dr. Jin Lee
Team

Thank you Virpal. Our mission is to help every child- hope we can achieve the goal sooner, together.

Photo of Allison Pinto
Team

An app like this could change the power imbalance between families and professionals by making it technologically easier for families to seek out and complete developmental screenings of their own children. The ways you will incorporate graphics and videos to make the app accessible and engaging for people of varying literacy skills is compelling too. It might be helpful to talk a bit more about how the design of the app emerges from the preferences and expressed desires of families - how it is truly human centered." Since "every assessment (including screening) is an intervention," and since it is important for all early childhood interventions (including assessment) to be relationship-based, it might be helpful to describe how this technology supports and enhances the relationships that are critical for the success of universal developmental screening. I look forward to the day when your app is available to everyone!

Photo of Dr. Jin Lee
Team

Definitely Allison. Would love to keep you updated on our upcoming releases. Welcome to sign up for our newsletter at http://www.babynoggin.com/. Our mission is to help every child and we need all the help we can get :)

Photo of Alex Cagwin
Team

Sounds like a fantastic and efficient tool to help identify risks during the child development process. Very in line with the IDEO spirit of shipping, testing and iterating to solve real problems. Excited to see how this will platform grow and make an impact in the future.

Photo of Dr. Jin Lee
Team

Thank you Alex. Our mission is to help every child- hope we can achieve the goal sooner, together.

Photo of Joseph Mulabbi
Team

Wow,
Honestly you are tackling a real issue here.
Thanks for all the work I love your approach.
Wishing you all the best

Photo of Dr. Jin Lee
Team

Thank you Joseph! our mission is to help every child- hopefully we can achieve the goal sooner.

Photo of Joseph null
Team

I appreciated your outreach and innovation. It is indeed worthwhile. I will like to make your app an integral part of our Learning Management System because it is in line with one of our critical goal. We will also love to have you as one of our core team partner. We will discuss more details via email later.

Photo of Dr. Jin Lee
Team

Happy to be of assistance however we can. please email details to info@babynoggin.com

Photo of Dr. Jin Lee
Team

Given mental and behavioral health is such a big issue globally, we would love to partner with anyone interested in our work. Please email us directly at info@babynoggin.com for collaboration discussions. Thanks :)