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Tek! is a smart list helping families buy and use food and cloth in more healthy and eco-friendly ways, helping producers get fair returns.

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Explain your project idea (2,000 characters)

Tek! for Families You buy and use thousands of units of food, cloth and medicine every year. You have tried keeping a tab these purchases and uses but we haven’t succeeded. Tek! mobile app makes a list for you. It starts with Tek! Planner auto-creates a list of things you need to buy based on your earlier purchases and consumption. ‘Tek! Buy’ helps buy from online and offline shops. It will help you pick a product that is better on price, ingredients, sourcing and packaging. ‘Tek! Manage’ will tell you the exact amount of wastage each product will create. It gives you specific advice to process and dispose the wastage. Still better, it gives you a hi-five when you take a snap how you have disposed wastage, following those advices. ‘Tek! Food’ may sometime ask you and your family to take snaps of breakfast, lunch and dinner. It will tell you what and how much you are eating, reading those snaps. It would also tell you calorie you are taking. You can choose to store Tek! data in your private cloud. Your data will be anonymised, before it can be stored and shared with the retail stores, marketers, manufacturers, municipalities and producers. Tek! for Retail Stores More and more retail stores in India is digitizing their stocks and sales. With Tek! Shop, a free mobile application that can run in point of sale hardware, retail stores will check local demand. Tek! for Marketers and Manufactures Small and medium size enterprises are bringing in new food and cloth items in the market. Many times, these products target niche customers. With Tek! Campaign, marketers and manufacturers can run low cost, highly targeted advertising campaign, based on user preferences. Tek! for Producer Collectives More and more farmers and weavers are producing and marketing food and cloth though producers’ collectives. These producers’ collectives now can plan productions using demand estimates, using data from Tek!

Who are the beneficiaries? (1,000 characters)

The primarily beneficiaries are the families living in cities in India. All the members of the family can share a common family account to share and maintain their purchases and usage details for the family. The secondary beneficiaries are the online and offline retail shop who would be able to plan and maintain inventory based on demand and run targeted location-specific campaigns for potential customers. Shop owners can show live billing to customers, minimising demand for replacements. Small industries producing niche products will be able to advertise their products as well. Large companies will be able to get consumer preferences and make their products more healthy, eco-friendly, and economical. Producer organizations will benefit by connecting to the marketers and retail shops to market their produce. The other beneficiaries include municipalities and private waste collectors. They will plan and run waste collection and disposal services.

How is your idea unique? (1,000 characters)

Uniqueness of the idea Tek! brings together all purchase and use data in a single place for the family. The App also creates a connect among consumers, marketers, and producers of food and clothes. Similar apps in the market helps families track only their finances. Why us? We bring deep insights in the value chain of the regular consumer products, along with experiences in retail marketing. We are a team of engineers with strong technology experience. But more than that, we are artists and designers to create fun user experiences. Why this approach Others are selling organic food online to benefit farmers. We are letting consumers choose more healthy, eco-friendly, and producer-friendly options. We are addressing a (minor) pain point. But, we are doing more on user convenience. And on building a habit. Nowhere, we charge anyone a single penny, a major marketing barrier. Also, we do have our feet on the ground – through our network of partner retail store

Idea Proposal Stage (choose one)

  • Initial Design: I am exploring the idea, gathering the inspiration and information I need to test it with real users.

Tell us more about your organization/company (1 sentence and website URL)

SocialWell connects people across our planet with the services they demand.

Expertise in sector

  • 7+ years

Organization Filing Status

  • Yes, we are a registered social enterprise.

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

Once I bought a piece of cloth from Big Bazaar, a popular retail chain network in India. I wanted to return it but couldn’t do so because I lost the bill. It made my spending of $30 unusable. I thought that like me there might be hundreds of thousands of users everyday across India experiencing the same problem.

Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).

In India, unemployment is creating unrest among the youth. In search of their livelihoods, youth is migrating to cities, leaving behind agricultural and services. Political parties are often misusing the youth for their gains. Limited opportunities in farm and service sectors disturb peace. Traders and marketers are often ripping of the farmers who are selling their produce them at below their production cost. Farmer suicide is increasing in every state. Higher productions often lead to low prices, affecting our prosperity. Food production in India has become resource intensive. It takes more and more water, pesticide, fertilizer, and hybrid seeds per acre to produce same amount of food. It affects our environment, adds up to the cost, reduces nutritional value, and increases intake of harmful chemicals. Consumers care for planet, just that they don’t know how. They intend to segregate their wastage, but don’t know how to do or see how their effort is impacting the environment.

Who will work alongside your organization in the project idea? (1,000 characters)

We will work with a network of neighbourhood retail stores where consumers buy stuffs daily. We will help them digitize their stock and sales to make the bills and purchase record available in consumer’s Tek! We will work with the host of small and medium enterprises who are bringing packaged food products and ingredients. They would be interested to run discount offers for consumers based on their taste, health, and dietary preferences. We will also work with farmer producer organizations and marketers to digitize their production and marketing processes. So that consumers can trace the production process and check the share of their money farmers and retailers are getting. Municipalities and housing societies are also important partners for us. They would help us tracking generation and disposal of wastage and offering rewards for the families for adopting better waste management behaviours.

Please share some of the top strengths identified in the community which your project will serve (500 characters)

Many enterprises are now making processed food and ingredients, often targeted to specific customer segments. However, they don’t have effective mechanism to market those. In India, there are about 269 million people living in urban India. Each family has 2 to 3 smartphones and high speed (4G) internet connections. These households are ready to try new apps for fun and productivity.

Geographic Focus

India. The mobile app is targeted primarily for the users in urban and peri-urban areas.

How many months are required for the project idea? (500 characters)

In Y1, the app will be launched in 3 cities with 200,000 to 300,000 users. By the end of year 2, we will target acquiring 8 mn users and 160,000 retail stores. By year 3, we will reach 40 mn users, 300,000 stores and 120,000 advertisers.

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No


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