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Sports in pursuit of prosperity and peace

Empowering communities

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Explain your project idea (2,000 characters)

Grassroots Pakistan is a local non governmental organization. GP intends to execute this project with the collaboration of its sister organization Grassroots cricket private limited. GCPL is a pioneer sport company of Pakistan which was established in 2016 and registered in the start of 2018. GCPL has its own management including key professionals like cricket player, umpires, digital scorers and volunteers. It envisions a society where youth is engaged in sports and peace activities. It is a vibrant company and provides a platform to underprivileged communities to unleash their talent. Last Man Stands league is an international amateur non-professional league and GCPL own its franchise in southern Punjab, Pakistan. LMS has completed its first phase in which 30 local cricket clubs participated. Three players from the first phase have been nominated for the international matches. It is a significant achievement that the youth which was unfortunate enough to play local leagues in Pakistan is going participate in international league. GCPL made it possible for the first time in the history of Pakistan. GCPL is eager to execute a project which will address both peace and prosperity in Pakistan. It will introduce a unique concept of mobile cricket academy in south Punjab, Pakistan. Pakistan cricket celebrities like Inzamam-ul-Haq (former cricket celebrity and chief selector of Pakistan), Mushtaq Ahmad (former captain of Pakistan cricket team and coach) and Sana Meer (Former Captain of the Pakistan national women's cricket team in ODIs and T20Is) are the regular partners of GCPL in Pakistan. These celebrities will hunt for young stuff in southern punjab’s 4 districts. This mobile academy will target 04 tehsils of each district where 16 teams will be formed. Talent will be identified from underprivileged rural communities of the target districts. Apart from male team identification, GCPL will form female player teams as well.

Who are the beneficiaries? (1,000 characters)

Under this project, our target beneficiaries will be the youth of rural and urban areas. Youth will be aged between 16 to 35 years. These beneficiaries will be selected after the baseline surveys. 16 teams will be formed including females in each target district and in total 320 players will be selected in all districts.

How is your idea unique? (1,000 characters)

The concept of mobile cricket academy is going to be initiated by Grassroots private limited in the history of Pakistan for the very first time. Youth has never been provided with such an opportunity to unleash their expertise and talent with respect to sports. It is also unique because the youth will play at national level having facilities of international level. It is also unique that it will connect players of rural area teams with national urban area teams. Connectivity of sports with the livelihood is never introduced in Pakistan before. It is need based idea and the need of employment and peace will be addressed through this project.

Idea Proposal Stage (choose one)

  • Prototype: I have done some small tests or experiments with prospective users to continue developing the idea.

Tell us more about your organization/company (1 sentence and website URL)

Grassroots Pakistan envisions a society where local communities participate in the process of development and humanitarian assistance with a sense of complete ownership and all individuals involved in this process have equal opportunities to the sustainable development.

Expertise in sector

  • 3-5 years

Organization Filing Status

  • Yes, we are a registered non-profit.

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

Grassroots Pakistan has been serving different communities to eradicate extreme poverty through empowerment. Since its establishment the organization has remained in the forefront regarding community development, advocacy on social issues,health, education and gender issues. Since peace has been the priority of Pakistan due to its current circumstances, GP intends to participate in the development work.

Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).

Peace is influenced by sectarian quarrels in target areas and somehow unemployment is an overall issue and root cause of unrest in the society. Number of suicides have been increased since last few years in Pakistan and it is all because of economic instability and unemployment. Prosperous societies are always connected with the living standards and the economic conditions of its people. In short, peace and prosperity has been impacted by unemployment.

Who will work alongside your organization in the project idea? (1,000 characters)

Under this project, Grassroots Pakistan and its sister organization grassroots cricket private limited (GCPL) intends to apply mutual efforts in achieving desired goals. GCPL will on-board cricket celebrities for mobile cricket academy and will identify direct project beneficiaries for the project. Under this project, Grassroots Pakistan will play a leading role through out the project. , planning, monitoring, reporting and budgeting will be performed by GP.

Please share some of the top strengths identified in the community which your project will serve (500 characters)

Grassroots cricket private limited owns Last man stands (LMS) international in Pakistan. In first phase. Best national players and clubs are on-board with GCPL and some of the celebrities are also working for the GCPL. These all stakeholders strengthen GCPL as an organization and as an implementing partner.

Geographic Focus

Country:Pakistan Province: Punjab Districts: Multan, Muzafergerh, Rahimyar Khan, Lodhran

How many months are required for the project idea? (500 characters)

30 months are required for the implementation of this project

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No


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A unique amalgamation of Sports, Youth & Peace....

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