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Ready, Cassette, Go!

Rehyphen® starts an initiative whereby we collect cassette tapes from community and weave them into a piece of cloth.

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Rehyphen® started this up-cycling initiative project whereby we collect discarded cassette tapes from local community and weave them into a piece of MusicCloth® , as an effort to reduce and eliminate e-waste while giving the product new life. 

Strategies for the future should be based on a deep understanding of human as emotional beings. We create a ripple effect to help local community to keep and extend their memories to the next level. As we consider the challenges associated with the process, we have the opportunity to come up with a circular design idea to resource, reveal, rethink and reshare our MusicCloth® in the modern world. Our final goal is to encourage public to reimagine how we care for our planets challenge our community to make wastes and memories beautiful.

Explain your project idea (2,000 characters)

More than 41.8 million tones of e-waste ended up in landfills in 2014 and only 6.5 million tonnes were brought in for recycling according to United Nations University. Toxic chemicals in electronics products can lead into the land over time or are released into the atmosphere. Today, we are fast evolving into a culture that primarily downloads and consumes entertainment digitally. Analogue such as cassette tapes and video tapes are slowly being phased out. By 2050 two-thirds of the world's people are expected to live in urban areas. But in cities one of the most pressing problems facing the world today is environmental degradation. Waste-disposal problems are exacerbated by the increasing population density and demands of urban environments. Strong city planning will be essential in managing these. Music is an universal language that tied people together. It has the power to change the world. How might we reimagine a new way of exchanging music by addressing our global e-waste issues and transform this medium into another form that inspire local community? A quote from Alvar Aalto which had inspired us a lot, “Nothing old is ever reborn but neither does it totally disappear. And that which was once born, will always reappear in a new form.” The idea of MusicCloth® is not just an innovative products, services and experiences, but also an innovative system that embrace the change. Each piece of our MusicCloth® is traced by the name of the original cassette tapes that we used to weave that particular MusicCloth®. Rehyphen® reimagine a new way of exchanging music by addressing our global e- waste issues and transform this medium into another form that inspire local community. We adopt a “story-doing” approach that allow local community to ideate, direct and participate in full effect in this social practice and takes the idea of participant- generated content to the next level, fully immersing local community into every integral part of our MusicCloth®.

Who are the beneficiaries? (1,000 characters)

This project is aiming at millennials (age 22-37) around the globe that care about global warming issues and love music. This group of people are important because cassette tapes are part of their memories and a sentimental connection when seeing those tapes are weaved into a piece of cloth and turn it into something meaningful. We hope that this project will inspire them to see waste in a fresh perspective and get curious about how things are made. Besides, we are also planning to engage Generation Z (age 2-21) and educate them about the consequences of technology revolution in today's world -- a new vision of the next industrial revolution.

How is your idea unique? (1,000 characters)

Rehyphen® is created with the aim of solving real-life problems. The proposed project keen to explore how we might collaborate to bridge innovative solution that interplay between town and countryside; old and new; physical and mental form. The idea of "ready, cassette, go! is based on the understanding that we are all connected. These connection stretch like an incredibly interwoven. MusicCloth® is a circular design idea whereby we resource our material from community, rethink our waste, reveal our design and re-share our technique to public.

Idea Proposal Stage (choose one)

  • Early Adoption: I have completed a pilot and analyzed the impact of that pilot on the intended users of the idea. I have begun to expand the pilot for early adoption.

Tell us more about your organization/company (1 sentence and website URL)

We are craftivists (craft and activist) . We sends gentle, creative messages, hopping to trigger conversations about social change. We explores the power of being meaningful with our head and hands. Making our MusicCloth® no matter how big or how small. We believe that making is scary, and most importantly, to share and create a difference. It is a form of education to pursue this peaceful mode of action with pride.

Expertise in sector

  • 1-2 years

Organization Filing Status

  • Yes, we are a registered company.

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

Sentimentality was another reason for the creation of MusicCloth® — cassette tapes were part of my medium of communication with my best friend (who lived in Australia) when I was young and smartphones had not been invented yet. When I found those cassette tapes again during a major clean-up and came up with this idea to make wastes and memories beautiful.

Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).

Waste is an ever-increasing problem, and one that needs creative solutions, not just to reduce it but also to bring greater awareness within the population. We want to be the pioneer in this area and demonstrate an example of how waste is being reuse. Music is a universal language that tied people together. This peaceful language has the power to change the world. We want to reimagine a new way of exchanging music by addressing our global e-waste issues and transform this medium into another form that bridge local community together. Our musicCloth® has been recognised by Material ConneXion® & University of Pennsylvania and stored in their world wide libraries. We have also been included as one of the RedDot 21 for excellent 21st-century world of design.

Who will work alongside your organization in the project idea? (1,000 characters)

We first launched our Ready, Cassette, Go!” experience in Airbnb platform and was chosen as a perfect representation of our host community in Singapore. This year, we also start to work with local museum and government organisation to use our initiative and workshop to educate local citizen about our global e-waste issue and bring a greater awareness to public. During the experience, participate hands on in an up-cycling initiative to weave a Singapore City Map Poster using discarded cassette tapes. At the end of each experience, guests will get to bring a unique map of Singapore which will remind them of their memories in Singapore as well as a sustainable way of living. With this experience, we are not only inspires the local community but also creates a positive impact on the travelers who come to Singapore.

Geographic Focus

We are planning to target on major big city.

How many months are required for the project idea? (500 characters)

We are planning of 3 stages in each major city (each city 3 months) resource: Collecting cassette tapes/ video tapes from each city. (3 weeks) rethink: Collaborate with local community to come up with the idea of the use of MusicCloth® (3 weeks) re-share: Collaborate with local museum and government organisation to involve local community to join our initiative. (3 weeks) Repeat this process in each city.

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No


Join the conversation:

Photo of Hank Millstein

It's not entirely clear what Musiccloth is. I gather that it's a textile made from cassette tapes. What can it be used for?

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