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Promotion of indigenous craft and sustainable development for marginalized

The objective and focus of the project will be to develop a sustainable community for the marginalized of the society.

Photo of Maira Khan

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Explain your project idea (2,000 characters)

Globally it is dire need of time to make communities economically, culturally, socially and environmentally sustainable. The focus of the project will be sustainable development by training marginalized of Lahore, Pakistan to maximize the use of existing resources and skills and make sustainable living in all ways. The focus of the project will be will be achieving sustainable development goals including gender equality, eradication of poverty and hunger, promotion of education, promotion of indigenous craft, environmental sustainability, cultural sustainability, control of disease and global partnerships for sustainable development. It will be eco-friendly and diverse project designed to give a green future to all.

Who are the beneficiaries? (1,000 characters)

This innovative hub will be a center of all innovative and sustainable ideas for the promotion of indigenous craft and will provide green environment for the marginalized society of Lahore Pakistan and later on this model can be replicated globally according to the indigenous needs and environment and requirements. The major areas of concern will be providing this eco-friendly smart city and create sustainable places to work, live and interact for people of all age groups .Not only this it will work towards embracing sustainability and create tangible business solutions by promoting indigenous handicrafts of the region. The project will aim to provide modern, affordable and clean energy. The project will have radical innovative ideas to meet the needs of future generations. The modules will be developed and replicated in different parts of the world according to local needs. The idea is to evolve Innovative solutions that can build resilience within marginalized communities.

How is your idea unique? (1,000 characters)

The idea is to address and target the issues of the marginalized which are poor housing , social isolation, fragmented services and limited economic opportunities. Poor housing issue will be addressed by providing them will vernacular structures which will be used making locally available materials and using passive techniques with intervention of modern technology to make them economically sustainable and energy efficient. Social isolation will be dealt with by making this a hub for the promotion of culture and arts and craft where globally tourist will visit this innovative hub which will be developed on the same module as Chatachuk market in Bangkok and Asiateque. The module will also have cultural influence of the local festivals of the region. Primary concern will be efficiency of services and private and public partnership to make this project a success in all areas. This cultural hub will be designed on the same principles and will be full of innovative ideas for all classes.

Idea Proposal Stage (choose one)

  • Initial Design: I am exploring the idea, gathering the inspiration and information I need to test it with real users.

Tell us more about your organization/company (1 sentence and website URL)

J & M Associates established in 2005 has been involved in the Execution and Design of Various Projects and prioritising Passive Architecture and energy efficicient , sustainable techniques has been key concern of J & M Associates.

Expertise in sector

  • 7+ years

Organization Filing Status

  • Yes, we are a registered company.

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

My trip to Thailand where I went to Chatachuk and floating market and explored how they promote handicrafts at all levels. These markets are cultural hubs and revenue generation for local craftsmen of the region.

Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).

This project will be developed at a small scale within the city with the same basic principles of sustainable urbanism as discussed earlier. The site can be any squatter settlement which is already occupied by the marginalized of the society. After testing and running this project at a small scale we can develop a cultural hub and finally this module can be replicated globally. The project will focus on promotion of local craft.The Mud Works is an ancient practice in Punjab. Generally it is a trend in Punjab to plaster the walls of the house with mud and then create different motifs and designs on them. The carpenters of Punjab are renowned for their skills in Wood Works. The carpenters generally make the comfortable beds. The carved legs of these beds were known as the Pawas. The carpenters are apt in making Peeras or Peerians, decorative boxes, pidhis and toys. The Metal Work is also very popular among the Punjab Arts & Crafts. The metal utensils are used in h

Who will work alongside your organization in the project idea? (1,000 characters)

We will involve Pak Foundation High School which is already esblished school for underprivilidged students established by my grand mother in law in 1956. together with this other NGOs and government will be asked for support of land and subsidization. Project will propose initiatives that use new technologies and ways of working to provide opportunities for youth based on local specificities and needs. Ideas that will promote and enable youth entrepreneurship and innovation using local assets, particularly among young people who may not otherwise have become innovators. Ideas responding to current or future requirements in the local community for skills and experience, or ideas developed from locally-available skills and experience. Solutions to improve the quality of life and financial or social security of young people in irregular work. Innovations that provide information, advice and guidance to young people so they can navigate their options in the new economy.

Please share some of the top strengths identified in the community which your project will serve (500 characters)

The community has a lot of young people and crafts which can serve as revenue generation for times to come. Ideas responding to current or future requirements in the local community for skills and experience, or ideas developed from locally-available skills and experience. This project will be can be replicated in Europe where young entrepreneur can be involved in producing indigenous handicraft of the region using technology.

Geographic Focus

This project targets Lahore , Pakistan

How many months are required for the project idea? (500 characters)

The implemtation will take 3 years.

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No
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Team (21)

Maira's profile
SIMN Global's profile
SIMN Global

Role added on team:

"Project Administrator"

James's profile
James Patton

Role added on team:


Leah's profile
Leah Gage

Role added on team:

"Project coordinator"

Our's profile
Our Workshop

Role added on team:


Donna's profile
Donna Feddern

Role added on team:


United for Hope's profile
United for Hope

Role added on team:

"Project coordinator"

Tushir's profile
Tushir Malik

Role added on team:

"Strategy Coordinator"

Payal's profile
Payal Chaudhary

Role added on team:


Deborah's profile
Deborah Hosemann

Role added on team:


Federica's profile
Federica Pardo

Role added on team:


Jessica's profile
Jessica Masters

Role added on team:


Kate's profile
Kate Rodriguez

Role added on team:

"Communication manager"

Vicky's profile
Gina's profile
Binla's profile
OpenIDEO DC Chapter's profile
OpenIDEO's profile
OpenIDEO's profile
Barcelona's profile
OpenIDEO's profile
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Better building bricks = better livelihoods + better planet
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