KIL: Supporting smallholder farmers by creating sustainable means of fruit farming for income generation.
Solving problems of food wastage and smallholder farmers lacking access to markets and no value addition.
Explain your project idea (2,000 characters)
Krystal Ice Limited (KIL) is a social enterprise that bridges prosperity and planet by empowering smallholder farmer groups economically through profitable smallholder commercial agriculture by providing market access for their fruits which we use as our raw materials to process the fruits to produce frozen fruity ice pops of different flavors that is mango, watermelon, pineapple, apple, orange and mixed fruit that have good nutritional value to ensure customers receive healthy products that are rich in essential vitamins and minerals. We also try to encourage an increase in consumption of healthy foods by trying to influence and change peoples' nutritional behavior towards a healthier diet.
We recognize that agriculture is the back bone of this country’s sustenance so by engaging smallholder farmers we are improving people’s livelihoods and contributing to the economy through value addition and job creation. Our goal is to improve food security and reduce poverty among farmers by engaging models that serve communities in need especially those who don’t have ready market for their products and employ the youth with an emphasis on demand-driven services and market approaches.
We thought of a project idea that would improve smallholder farmer groups' livelihoods and support local communities with people leading dignified lives by implementing a strategy that attempts to create a direct link between agricultural productivity, value chain development, health and nutrition. At the moment we are working with 200 farmers but as we grow and get the funding required we would like to work with 10,000 farmers whom we shall give improved seeds for fruit farms to ensure high quality sustainable services and constant supply of raw materials. They will be given skills in sustainable farming and harvesting techniques hence increasing cohesion through cooperative farming practices. We also know that this is the key for the sustainability of our business.
Who are the beneficiaries? (1,000 characters)
Our beneficiaries are smallholder farmers with 0.5 – 1 acre who earn an average of $1 per day and everyone in the fruit processing value chain.
As we grow we expect agribusiness value chain employment creation of 200 youth by 2021, improved livelihood of over 20,000 households of smallholder farmers as will be indicated through improved incomes, nutritional status, improved access to health care and ability to buy medicine, ability to take their children to school and ability to pay fees
Healthy living customers: We hope to provide 50 tons of ice pops to over 1,000,000 million healthy conscious customers in Uganda by 2021 and 50 tons of pulp for other beverage companies and for export.
The project idea tries to solve problems of food wastage, smallholder farmers lacking access to markets and no value addition so we are solving a problem of market and fruit waste by adding value so that they can have a long shelf life (fruit value addition) and also solving the problem of nutrition
How is your idea unique? (1,000 characters)
Uganda is number one fruit producing nation in Africa however with this great production potential, the processing of fruits is limited to extraction of juice, drying and bottling. There is also a lot of wastage. This project is innovative and different from the other enterprises because we are the first company in Uganda to start making frozen fruity icepops using fresh natural fruit pulp with an impact on smallholder farmers .
We use fruit harvests from smallholder farmers and process them to produce unique complimentary foods for children and adults that are authentic, fun to eat, nutritious and healthy (emotional benefit). Our products are rich in vitamin C, A, fibre, natural sugars and help in boosting the immunity (functional benefit). Also we work with local communities in Uganda and use locally produced raw materials. For us we are proudly Ugandan and take pride in using our own locally grown raw materials to make our product a truly Ugandan quality brand.
Idea Proposal Stage (choose one)
Full Scale Roll Out: I have already tested and scaled this idea significantly with the intended user base.
Tell us more about your organization/company (1 sentence and website URL)
Organization Filing Status
Yes, we are a registered company.
In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.
In 2009 I got a fellowship from the US Department of state to go to Southern University in Lousiana for a training program in Business Leadership Skills Development there I met Professor Donald R Andrews who constantly said do not be obsessed with money but create solutions that will solve problems for humanity and tried to show us how businesses in the US operate.
I became conscious then so I decided that one day I will do that business that strives to meet the triple bottom line.
Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).
Uganda’s fruit production is done on a small-holder level in a subsistence form. Uganda boosts of a variety of tropical fruits however the fruit production opportunity is still underexploited. Current production is estimated at 5000 acres (2000ha). In Uganda, there are no large scale fruit growers at the moment and until recently; fruits are produced exclusively as a smallholder crop. There is room for further growth - especially in the fresh fruit sub sector and attention should be paid to the overall effects of land use change and fruit wastage. So we came up with a business idea that has a sustainable model for bridging planet and prosperity.
Our goal is to have a for profit business with technologies developed to increase the shelf life of fruits, improve smallholder farmers, support and empower local communities through forging strategic partnerships with farmer groups, build their skills and create jobs for people.
Who will work alongside your organization in the project idea? (1,000 characters)
Smallholder farmer groups, community leaders to identify community needs, government institutions like the Agricultural Research Institute, Uganda National Bureau of Standards, Uganda Industrial Research Institute, agricultural in put suppliers and the private sector such as financial institutions as people borrow money to expand their acreage because they will now be involved in doing commercial fruit farming, companies partnering with us like super markets which are already selling the final product and suppliers of equipment like machines, freezers, The National Agricultural Research Organisation (NARO) for high yielding varieties that will help us grow.
We would also like to partner with other organizations that support local entrepreneurship and private enterprises that work directly with the farmers to improve the livelihoods.
I am a beneficiary of The Tony Elumelu Foundation $5000 award which is already working with us.
Please share some of the top strengths identified in the community which your project will serve (500 characters)
We have already identified the groups we want to work with who we shall train to produce the quality of fruits we want. We are currently working with 200 smallholder farmers from 6 districts of Wakiso, Mukono, Mityana, Luwero, Masaka and Rakai. The groups are organized at village level led by youth and women. We also have a fruit processing plant in Kampala for strategic reasons key among them is the districts mentioned above surround it which makes fruit accessibility and transportation easy.
We would like to work with smallholder farmers and customers all over the country.
How many months are required for the project idea? (500 characters)
The project would require 36 months to carry out the following activities for it to be sustainable:
• Training farmers in fertility management practices to produce high value fruits and good farming practices
• Distribution of quality seeds to farmers.
• Creating awareness, branding and marketing for the ice pops, skills development of staff, technology and knowledge upgrade.
Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)