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food waste sucks

involve restaurants, people and community to attack food waste issue and feedback the community

Photo of Lunna Pigatto Raposzo
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Explain your project idea (2,000 characters)

combination of an online campaign, leading to offline action (to-be-expired food donation)
a product-service-system to generate community engagement, restaurant growth and awareness around the food waste issue.
install donation bins at restaurants, train both foodies and restaurants on food waste issue and how to get involved with food waste sucks. The expected result of this first step is to find financial investment to develop an e-learning platform, where both foodies, restaurants and non-profits will interact among each other, track their activities, redeem discount coupons (foodies), tax benefits (restaurants), people fed (NGOs).
The campaign concept is ‘FOOD WASTE SUCKS”, the main goal is to awaken the desire to take action by ‘partnershiping’ with local business and by rewarding their customers for doing what they do anyway, eating out, adding the value of doing good.
using the power of social media and the community of Los Angeles restaurants, food influencers, and food related non-profits to get the word out about #FoodWasteSucks.
FoodWasteSucks website: informational website for restaurants, foodies and nonprofits to get involved and learn more about the issue, project, digital content & marketing materials: blog posts, in-store displays and promotional videos
surveys: capture sentiment and knowledge of consumer and collect insights for food waste combat tactics (taken online or at the restaurant)
participants will receive an invitation to engage with #FoodWasteSucks (share videos)
12 liter buckets will be available for purchase ($5.00). To transport food to be donated at participating restaurants (buckets have a QR code to track future activity)
larger storage bins hosted at restaurant partners (NGOs will collect and re-distribute donations on scheduled date

Who are the beneficiaries? (1,000 characters)

people living in food insecure environment in urban cities around the world

How is your idea unique? (1,000 characters)

this is a unique idea because it engage all stakeholders of the food system and it can easily be scaled to any country.
even if the original idea is to engage foodies to donate to-be-expired food, the project is unique also in the potential adaptability, we can integrate farmers and community gardens management companies if we integrate food scraps donation.

Idea Proposal Stage (choose one)

  • Initial Design: I am exploring the idea, gathering the inspiration and information I need to test it with real users.
  • Prototype: I have done some small tests or experiments with prospective users to continue developing the idea.

Tell us more about your organization/company (1 sentence and website URL)

food tribe is a 360 platform aiming to end hunger by leveraging in the interaction of foodies (millennials) and restaurant owners.
we work both as a marketing agency to promote restaurants doing good to the community and as a content creation agency to provide relevant information for those who are willing to engage in good causes to give back to the community.

Expertise in sector

  • 1-2 years

Organization Filing Status

  • Yes, we are a registered company.

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

I believe in food as a key to social transformation and by being a communicator, I saw the opportunity to connect people in order to create awareness about appreciation and the possibility of making a positive change in my surrounding. If I love good food, why can't everyone else have it as well?

Who will work alongside your organization in the project idea? (1,000 characters)

Los Angeles area homeless - receiving food
LA Compost Management - partner for the e-learning platform as a source of how to reduce food waste
NGOs related to food, eg. LA Food Bank - logistic partner
Los Angeles Area Restaurants - logistic partner and target

Please share some of the top strengths identified in the community which your project will serve (500 characters)

Los Angeles is the city with the larger number of homeless and people living in food insecurity in the United States, and it is considered a food meca, which give us a huge opportunity to engage with restaurants.

Geographic Focus

Los Angeles, California

How many months are required for the project idea? (500 characters)

12 months

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No

Attachments (1)


Join the conversation:

Photo of Vicky S.

Your idea sounds very noble and I wholeheartedly agree. Food waste is a major problem within the United States and finding a way to give back to less fortunate is important.

I was wondering whether you planned to enroll your initiative throughout the entire Los Angeles county all at once or step-by-step? Have you ever considered starting out within a certain area of Los Angeles, engage local restaurants within that area and then going forward from there?

Photo of Lunna Pigatto Raposzo

Hi Vicky,
Thank you so much for your feedback. I'm sorry for my late reply.
We are currently doing partnership with NGOs in DTLA, so for now we will keep redistributing food to those people in need in that particular area.
But, because LA is so big and transportation in a big issue, it's important that foodies are able to easily find a restaurant/donation center where they can make the act of sharing. That being said, even if it is a step-by-step, we are open and already reaching to restaurant all over the county.
FOOD WASTE SUCKS is still being structured for a prototype.
Please share more insights and feedback, it is very important to know how and what people understand out of our idea.
Thank you again!