Reducing food waste/loss, enhancing sustainability and feeding the hungry through the allocation of surplus time-sensitive perishables.
A simplified web allocation and mobile platform with enhanced functionality applicable to diverse users at all points along the value chain
Explain your project idea (2,000 characters)
Food producers, especially in developing regions, lack an efficient allocation mechanism that will connect potential buyers to suppliers, as a result, not only is good food wasted at all points along the value chain but also suppliers are forced to sell product below cost. Ultimately, production resources are wasted, the environment is harmed and monetary losses incurred.
We propose a disruptive technology involving a simplified efficient web/ mobile based allocation platform that producers, buyer, and intermediaries can utilize from within local markets or hub application along all points within the food value chain. The platform includes customized functionality to address local needs and opportunities including advanced sales, targeting buyers, and geo-temporal optimization. We utilize simplified technology and base programming language that allows for quick customization and broad coverage.
With the use of little hardware to cover vast opportunities, Buyers preload their demand requirements/constraints (eg product, quantity, price etc) which are stored and immediately best matched in real time with new supplier posts. In order to maintain system integrity,
electronic buyer payments are held in escrow until Supplier coordinated delivery is completed.
This platform will enhance access, reduced food waste/loss, feed hungry populations and amplify the economic opportunities for in-need communities
Who are the beneficiaries? (1,000 characters)
Our primary beneficiaries are small to medium producers without dedicated distribution channels, operating in fragmented inefficient markets. Suppliers, in developing regions, of highly perishable;e foods such as produce and meats can benefit the most. By reducing the consequential negative impact on the planet from waste of both resources and usable product - the planet wins + increasing immediate distribution channels available for potentially wasted food (as well as future product) - users prosper
Significantly, the efficient allocation of near end food could also be channeled to address the immediate needs of feeding hungry populations. Bad food turns good and we do more with less.
How is your idea unique? (1,000 characters)
Often shortdated food is wasted/underutilized while in cases where buyers can be identified, the product is purchased at a significant discount. Suppliers become price takers and are often exploited within this arrangement.
Unlike solutions involving posting boards or increasing the intermediary's role, our disruptive proposal provides for buyers demand/constraints to be stored in advance and automatically filtered and matched with new supplier posts. Suppliers make the market and the transaction is potentially completed same day - especially appealing for time-sensitive product.
Further, unlike other distribution mechanisms, a product can also be placed and transaction completed in advance allowing both pricing and allotment to be locked in advance. This benefit goes a long way towards planning and pricing certainty.
Unique opportunities include efficiently diverting food to feed hungry populations - doing more with less is also opened up on a potentially grand scale
Idea Proposal Stage (choose one)
Prototype: I have done some small tests or experiments with prospective users to continue developing the idea.
Tell us more about your organization/company (1 sentence and website URL)
As a Toronto food based disruptive technology tech start-up, focused on rationalizing fragmented markets, we have combined innovative elements drawn from areas such as Reverse Bid & Auction structures.
Organization Filing Status
Yes, we are a registered company.
In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.
In the spirit micro banking and our focus on improving efficiencies within diverse markets, we saw the opportunity to address a broader base of users including local communities in developing countries who could benefit from customized cost-effective solutions to significant food waste issues and also address the need for improved local distribution channels. We felt our platform could also be applied to help feed hungry populations by efficiently allocating available food.
Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).
Local producer lack immediate markets to sell their highly perishable products. Good food goes to waste, people go hungry and prosperity is impacted. The Planet is further destroyed by the wasted resource to production and increased methane gas from landfills
Who will work alongside your organization in the project idea? (1,000 characters)
We have reached out to food producer associations, regional food bank organizations as well as national charities involved in redistributing surplus products and would be eager to coordinate with purpose-driven organizations including NGO's and others. Partners will provide continues strategic feedback and guidance in order to better create a focused solution
Please share some of the top strengths identified in the community which your project will serve (500 characters)
Critical mass of both buyers and suppliers important for a fluid market
A burning need to reduce food waste and improve quality of life - opportunities to do more with less
Access to minimal mobile, internet and computer technology - few elements can control vast areas and opportunities
Food production capacity
Markets in developing regions
Users at all points along the food value chain
How many months are required for the project idea? (500 characters)
8-12 months subject to expectation. An accelerated platform could be made available within a compressed schedule.
Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)