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Economic strengthening and environment sustainability.

Contributes towards sustainable development goal–(1) No Poverty, (8) Decent Work and Economic Growth and (13) Climate Action.

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Explain your project idea (2,000 characters)

India is an agrarian country with around 60% of its people depending directly or indirectly upon agriculture. The failure of monsoons, scarcity of water, and poor crop yield affect farmers. Though India experiences a GDP growth coupled with significant increase in its middle class, a large number of people, mostly rural population depending on agriculture, are still trapped in poverty. Recent figures show above 30% of the countries billion people earn less than one dollar a day. There is an urgent need to improve the livelihood of farmers through sustainable agricultural practices.
Specifically, Natural resource base in selected villages strengthened and sustainable agricultural practices adapted for increased economic returns. In addition, business skills and linkages strengthened for improved livelihood options in farm and non-farm sectors.
The following activities are planned to achieve the project objective:
Formation of farmers clubs in villages to aggregate communities to access support services.

Forum for water sensitization and advocacy on improved water management

Watershed management with local resources

Agriculture Resource Team to provide support on technical matters, to organize training and link the clubs with market

 Identification and training of Community Resource Persons (CRP)selected from members of the farmers clubs for community based technical and other supportive services.
Introducing sustainable agricultural practices for efficiency
Business skill trainings for rural entrepreneurs to enhance their capacity and enable linkages
A Resource Team for advisory services with experts to provide necessary back up support
Promoting and strengthening of social enterprises

A visual, experience-based module in local language for training.
The activities will be coordinated by ten NGOs as a network in seven districts of Tamilnadu.

Who are the beneficiaries? (1,000 characters)

The Target population consists of mainly the marginalized communities from rural areas of Tamilnad, which form the target area of the project. In this, the proposed project plans to work with existing and newly formed community organizations whose member families will be the direct target groups and also change agents in the villages. So the larger village communities will be the indirect beneficiaries and target groups.Specifically, this includes:
• Farmers
• Rural women
• Rural artisans and crafts people
• Small traders and rural entrepreneurs
• Community organisations (CBOs/Federations)
The project covers selected villages in seven districts in the South Agro climatic zone in Tamilnadu state covering 685 villages in 326 Panchayaths of 30 blocks.
The proposed idea aims to reach around 76570 families directly, approximately 25%, among the identified target population of 29870 families in the project area. This will benefit a total number of around 30600 family members.

How is your idea unique? (1,000 characters)

The project idea is unique because it aims to address an existing problem with a comprehensive, integrated and sustainable approach and implemented as a network that ensures required scale to create larger sustainable policy impacts. Traditionally the projects are limited with a sectoral approach that address one aspect of the problem. This idea goes beyond sectors with a community-based approach for improved livelihood by enhancing the community competency and also working on the livelihood eco system. An innovative approach called MEALS, developed by our earlier project will be used in the project management.
 Steps: M –Mobilizing the community
  E– Equipping the community
  A – Accompanying the community
  L - Linking the community with mainstream
  S - Sustaining the community
The process aggregates the community, provides needed support, establishes linkages, and sustains by mainstreaming.

Idea Proposal Stage (choose one)

  • Prototype: I have done some small tests or experiments with prospective users to continue developing the idea.

Tell us more about your organization/company (1 sentence and website URL)

Centre for Rural Reconstruction (CSR) is a registered not-for-profit development organization based in Tamilnadu, India, founded in 1974 to work for vulnerable sections of the community and mainstream them in the development process.
Web site : http://www.csrngo.org

Expertise in sector

  • 7+ years

Organization Filing Status

  • Yes, we are a registered non-profit.

In 3-4 sentences, tell us the inspiration or story that encouraged you to start this project.

CSR has been working in many years many years as part of network programmes in areas like livelihood of rural artisans. The need for a comprehensive livelihood project, mainly for families who depend on agriculture and associated trades, was always felt during sharing of experiences by farmers. The question by a farmer on why they are treated differently from big business in accessing services and resources inspired the team to address their issue with a comprehensive intervention.

Please explain how your selected topic areas are influenced, in the local context of your project (1,000 characters).

The target area NGOs and CBOs leaders we are often-ly use to meet for various purposes. At that time we also discussed the following issues.The current project is developed based on the experience of our previous experience and promoted CBOs, geographical locations, and NGO network mechanism developed by us.
There is a gradual reduction in cultivation areas in villages due to non-viable farming practices and non availability of water resources. This affects the livelihood of farmers, increases poverty level in villages, lead to food insecurity, and causes migration.
Rural small entrepreneurs fail often because they lack business management skills, non availability of appropriate training modules, monitoring tools, and resource team to support community based small businesses. The project idea contributes towards the SDG agenda.
The above all factor were influenced us to involve in this project idea.

Who will work alongside your organization in the project idea? (1,000 characters)

The project will be implemented with nine NGOs including lead partner. They will be implementing the envisaged activities in their respective areas in association with the local CBOs, SHGs and other mainstream institutions and service providers.
Lead partner: Centre for Social Reconstruction established in the year 1974
 Partners: Covenant Centre for Development (CCD), Viruthunagar District
AIRD, Ramanathapuram District
Centre for people Education Tirunelveli District
Rural Education for Development , Tirunelveli district
CIRHEP, Dindigual district CHIE
St. Joseph Development Trust, Theni District
  Naveen Jeevan Trust (NJT), Tirunelveli district
  RUSS Foundation, Madurai
  SEDCO, Tuticorin district
They are totally around 3600 women SHGs and eight women Federation were established by the respective NGOs.

Please share some of the top strengths identified in the community which your project will serve (500 characters)

The lead partner has 44 years of experience in community organization. Other eight partner NGOs have more than 20 to 30 years of field experience and developed more than 300 women Self Help Groups and women federation on their respective project areas. The partner NGOs will implement the project idea in their respective project area. The women self help groups will be involved from the project planning onwards. They will help to identify the local resources and other linkages.

Geographic Focus

India, State -Tami Nadu,Districts Kanyakumari,Tirunelveli, Tuticorin, Ramanathapuram,Viruthunager,

How many months are required for the project idea? (500 characters)

Orientation Training with partners NGOs and staff - one month
 Formation of various committee - 6 months
Watershed Training for the concern committees - 6 months (continuous process)
Identification of communication resource persons and training - 3 months
Sustainability Agricultural practices trainings and exposures - 6 months
Social enterprises /enterprernor trainings - 6 months
Monitoring and review meetings - every month
Reporting - once in three months

Did you submit this idea to our 2017 BridgeBuilder Challenge? (Y/N)

  • No

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